Sugar Inc

Assets

For April, 2011 the audience of the company exceeds 20 million people a month worldwide.

In the company two business segments specializing in content production and commerce with the portfolio including projects work:

• PopSugar.com,
• ShopStyle.com,
• PopSugarCity.com и
• Fashionologie.com.

In the company more than 190 employees — in America, Europe, Japan and Australia work.

History

In April, 2011 the venture fund of a late stage Institutional Venture Partners XIII (IVP XIII) announced investments into the fast-growing media company, joint with Sequoia Capital, for women of Sugar Inc. in the amount of 15 million US dollars.

JSC Russian Venture Capital Company (JSC RVC) participates in Sugar Inc investment. through the international fund Russian Venture Capital II LP (Great Britain) which in September, 2010 joined IVP XIII venture fund. Investments of RUSSIAN VENTURE CAPITAL II LP into IVP XIII made 10 million US dollars.

The raised funds of Sugar Inc. intends to use for development of an umbrella brand, a company takeover and active international promotion with the purpose to become the world's largest producer of content for women in category lifestyle. The financing received at this stage brought the total amount of the means received by the company to 46 million US dollars.

"In anticipation of the fifth anniversary of the company we are proud of progress and rapid growth which were already managed to be reached" — Brian Shugar, the CEO and the founder of Sugar Inc told. "For the last year we overcame several milestones: reached audience in 20 million unique visitors a month, attracted more than $250 million together with our partners — in general it was very profitable year. We rejoice to opportunities which open before us, and we continue to develop the complex direction of content production and e-commerce".

Sugar Inc company. is in the lead in the market of original content on the Internet, social networks and e-commerce and it is aimed at women. "Sugar is at the head an excellent team of managers who reached impressive growth, using additional sources of income — Denis Phelps, the managing partner of IVP commented. — We see the huge market and huge opportunities, we rejoice to Brian and Lisa's ability it is profitable to differ in company management among slower players of the market".

"Brian and Lisa Shugar interact with new generation of women. They do it round the clock by means of millions of mobile and network devices. Sugar Inc. is only in the beginning of a way" — Michael Moritts, the managing partner of Sequoia Capital told.

"Online projects were and remain some of the most attractive to venture investments, – Jan Ryazantsev, the director of the department of investments and examination of JSC Russian Venture Capital Company noted. – The high expected growth rates, a transparent and clear business model, perspective of significant capitalization of the successful company at rather small initial investments – all this leads to the fact that in structure of portfolios of the American venture funds the share of online projects reaches 30-40 percent. With so obvious trend there is no sense to fight – it needs to be followed. As does IVP XIII fund with participation of the capital of RVC. This experience is very important for the Russian technology market".