Swipy

History

2024: Service Presentation

Telegram The dating service SWIPY has appeared in, available to all users. Unlike messenger exclusive and paid dating services, SWIPY is open to a wide audience. The project is aimed at skyrocketing audiences, with plans to reach up to one million users within the first month of launch. The service announced this on August 5, 2024.

SWIPY

The target audience of the SWIPY service is Telegram users who are looking for new acquaintances and appreciate the convenience and anonymity of the messenger. Audience growth will be ensured through invites: users can enter the service using the referral system using the Club House model., Or through a waiting list, gaining 10 likes. Such a system creates an exclusivity effect and stimulates the active attraction of new participants.

Registration in SWIPY takes place through Telegram, which provides data protection and convenience for users. Like-to-Earn mechanics stimulate active participation, especially for female audiences, offering the opportunity to earn for every like you get.

Security remains a priority: moderation and protection content include measures against unwanted pornographic and content, the ability to report and block users, and improvements to the recommendation system are planned. Authentication through Telegram ID minimizes storage personal data and provides reliable content protection.

SWIPY was created by Eldar Khayretdinov and Ekaterina Soboleva. Eldar previously worked at Kaspersky Lab"" and as executive director Sberbank led the cluster, and Gamifications is the founder of the Fanton and Bcoin2048 projects. Ekaterina, founder of the web3 project development studio at Telegram, is developing projects at GameFi and SocialFi. Their collaboration led to the creation of Swipe-to-Earn mechanics integrated into Telegram. The co-founders of SWIPY were CTO Pavel Kylosov, who previously worked at Kaspersky Lab and Sberbank, and Dan Marzaganov, one of the largest Telegram administrators. Together with their partner, they decided to invest in the project and join the team as Telegram experts, to marketing also providing access to the audience of their Telegram channels.

SWIPY received support from the Kucoin exchange as part of the prize place at The Open League Hackathon in the form of $5,000 for an advertising campaign and $5,000 for development .