2023: Building a Company
In the fall of 2023, the world's first modeling agency with virtual model girls was launched. It was named The Clueless.
The Clueless are based in Spain and specialize in marketing. They create thoughtful legends for their virtual models, making them more than just a digital character.
Generative AI allows the agency to create extremely realistic photos, almost indistinguishable from reality. The company conducts in-depth marketing research to ensure the models are authentic and realistic. At the same time, The Clueless always clearly indicate that the models are not real, but a product of artificial intelligence.
The most popular models companies are Aitana Lopez and Maya Lima. They have a large number of subscribers on social networks (Aitana, for example, has 92 thousand followers on Instagram (owned by Meta, which is recognized as an extremist organization; activities in the Russian Federation are prohibited), where various products are often advertised. Many users do not realize that they interact with AI, and not with a real person. The company, however, maintains that they never hid the nature of the models or tried to deceive anyone.
The Clueless try to create the appearance of a lifestyle for their models - for example, Lopez loves fitness, cosplay and gaming, and Lima has a passion for photography.
The company is not yet close to payback, but has already made several collaborations with the help of its models. The company aims to convince companies to invest in AI in advertising, as it is cheaper and easier than traditional advertising campaigns.
Case The Clueless is an early example of what the future holds for society. The popularity of AI models, firstly, raises the question of the authenticity of personalities on social networks and the influence of AI on our perception of authenticity. Second, the line between reality and the invented narrative becomes unclear. The popularity of AI influencers will continue to grow, and it is possible that the ethical and legal norms for the use of AI models in advertising should be thought about now.[1]
Notes
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