Therabody

The Therabody company is founded in 2016. It offers a line of devices for massage, smart rugs for yoga and also body care products. The startup is also engaged in development of the educational platform.

History

2020: The former tennis-player Maria Sharapova invested in Therabody

In August, 2020 the former tennis-player Maria Sharapova invested in Therabody startup (before Theragun) which specializes in production of gadgets for massage. Sharapova will also cooperate with Therabody as the adviser for the strategic investments.

According to the Forbes magazine, a startup of Therabody is configured on long-term partnership with Maria Sharapova. She will be engaged in development of Therabody in the European and Asian markets. Sharapova will closely cooperate with specialists of the company and to advise on different strategic questions of business - from partnership and options of development to concepts of new products.

The startup of Therabody attracted investments from the ex-tennis-player Maria Sharapova

The CEO of Therabody Benjamin Nazaryan considers that Maria Sharapova will help the company to train consumers in how the technologies directed to improvement of an organism can bring them benefit.

He noted:

Maria wished to become someone big, than the investor. We wanted her involvement as we knew that it will offer new vision of our company. As the professional sportswoman who went round the whole world Maria can understand desires and requirements not only the same athletes, but also ordinary people worldwide.

Sharapova also considers the strength of the investor an opportunity to consider the solutions Therabody from the point of view of the entrepreneur, the athlete and the normal user. Maria has an experience in negotiating, promotion of a brand, the organization of the marketing companies. At the beginning of the career she cooperated with the companies Nike, Évian and Porsche then she made the decision to create own brand of sweets - Sugarpova.^[1]

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