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Trend Micro Trend Micro Russia

Company

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Develops solutions to protect information on the Internet and combat web threats that make the sharing of digital data secure for businesses and general users. Trend Micro's main office is in Tokyo, and solutions are distributed through business partners working on all continents.
Revenue billions

Number of employees
2016 year
3600

Assets

+ Trend Micro

About the company

Trend Micro offers client, server, and cloud security solutions that quickly prevent the spread of new threats and protect data across physical, virtual, and cloud environments.

Based on Trend Micro Smart Protection Network's advanced cloud protection infrastructure, the company's products and services block online threats. Companies help more than 1,000 threat detection professionals around the world.

History and performance indicators

2021: Contribution to the development of the MITRE ATT & CK for Containers container matrix

On May 13, 2021, Trend Micro Incorporated announced its research and resource contribution to the development of the MITRE ATT & CK for Containers container matrix. Trend Micro's threat analytics division actively collaborated with the non-profit organization MITRE in the process of creating this matrix, conducting targeted studies - their results were subsequently used by the developers of ATT & CK for Containers. More details here.

2019: Russian-speaking hackers sell Symantec, McAfee and Trend Micro antivirus sources for $300 thousand.

In mid-May 2019, the American company Advanced Intelligence (AdvIntel), specializing in intelligence of information security threats, reported hacking the servers of three antivirus manufacturers: Trend Micro, Symantec and McAfee. Behind this cybercrime, according to experts, is the Russian-language hacker group Fxmsp, which began to sell the source codes of antivirus products on shadow websites, asking for $300 thousand for them. More details here.

2017

In 2017, the company's sales revenue amounted to 148.811 million yen (1.326 million, dollars USA with a rate of 112.22 yen for 1 US dollar). The production profit is equal to the amount of 36.441 million yen (324 million US dollars). The company's net profit amounted to 25.691 million yen (228 million US dollars).

For 2018, the company predicts revenue from sales of 164,800 million yen (1.484 million US dollars, at a rate of 111 yen per 1 US dollar). Expected production and net profit will be 40.7 million yen (366 million US dollars) and 28.4 million yen (255 million US dollars), respectively.

2015: Trend Micro announced the purchase of TippingPoint

On October 22, 2015, Trend Micro announced the signing of an agreement with HP to acquire HP TippingPoint.

As part of an agreement worth about $300 million:

  • information security technologies,
  • intellectual property,
  • branch examination
  • enterprise customer base.

With this purchase, Trend Micro is a significant provider of Dynamic Threat Protection solutions, providing security for target equipment, networks, data centers, and clouds. It is stated that Trend Micro will combine existing and acquired technologies to create a network security division serving more than 3,500 enterprise customers.

By combining intrusion prevention and hacking detection capabilities, Trend Micro provides a comprehensive solution to block a complex attack. In case of compromise, such a decision will quickly detect and neutralize the means of hacking, which can cause further damage.

Trend Micro and TippingPoint are strategic partners since 2014. HP and Trend Micro will continue their partnerships after the deal is completed. The two companies plan to form a strategic partnership covering sales, services and OEMs, threat research expertise, application and data security.

According to experts, this acquisition will complement Trend Micro's expertise in threat protection, expanding the ability to protect user devices, clouds, data centers, and hack detection with network protection technologies. Combining two strong brands will strengthen Trend Micro's position in a weakly saturated security market segment and provide a holistic solution to protect against threats to enterprises planning significant security investments.

In addition to network security technologies, the agreement includes the competencies and expertise of the TippingPoint Digital Vaccine LABS (DVLABS) laboratory, which provides real-time threat information and innovative filters for vulnerability and exploit analysis.

Zero Day Initiative - Thanks to the diligence and expertise of a wide community of researchers, it has discovered more vulnerabilities than all its competitors combined. This competency will complement the resources of Trend Micro Smart Protection Network and Trend Micro Research to provide market-leading threat detection.

The transaction is expected to be completed by the end of Q4 2015.

Business in Russia

  • MICRO RUSH TREND LIMITED LIABILITY COMPANY
  • 127055; RUSSIA,,, MOSKVA, UL.NOVOSLOBODSKAYA, D.24,, STR.1, COM.2

Partners

In the market of Russia and the CIS countries, the company has been operating since 1998, selling through partners. In Russia, there are three distributors: APL, Axoft, MONT. In 2009, speaking about the possible emergence of new partners in Russia, Trend Micro regional manager Mikhail Kozlov told CNews that such an opportunity cannot be ruled out. "We are thinking about expanding our presence in the CIS and are considering the appointment of local distributors as one of the options," he said.

2013

Trend Micro has developed a plan to break into the leaders of IB software in Russia

Trend Micro aims to be one of the top three providers of information security software in Russia in 2016, regional manager Keith Maskell said in December 2013. In 2012, Trend Micro ranked sixth in this market in Russia with a share of less than 3% with a total market volume of about $400 million, he cited IDC data .

To achieve the ambitious goal, the company developed a strategy for business development in Russia for 2014-2016, which includes five main growth vectors. The first of them is product certification for the Russian market. Keith Maskell notes that the certification strategy is the foundation of Trend Micro's local business, and significant funds are invested in its implementation. The most recent certified product he calls OfficeScan 10.6 for endpoint protection.

The second direction of the strategy is the structuring of Trend Micro's Russian representative office in vertical markets. In particular, from the 1st quarter of 2014, special managers responsible for business development in certain sectors should appear in it. The company explained to TAdviser that the financial, energy and public sectors represent the highest priority for the company.

Maskell Keith notes that the company plans to work closely with partners who have the strongest strategic position in certain vertical markets.

Trend Micro sees geographical expansion as the third growth vector in Russia.

"We, of course, understand that most of the decisions on purchases in Russia are made in Moscow, but we have to expand the sales coverage areas and combine this with after-sales support in other regions and cities of Russia. We will develop a partner network and our own organization on the way to achieving this goal, "said Trend Micro regional manager in Russia
.

The fourth direction of the strategy is the development of channel sales. Here, Trend Micro plans to focus on supporting and training its partners, implementing partner programs and a partner management system. Trend Micro plans include an increase in the number of silver, gold and bronze partners and audits to confirm the quality of partners.

Finally, the fifth vector of the strategy will be the expansion of the range of Trend Micro products presented in Russia. Among the products and services that the company plans to promote in Russia are Threat Intelligence Services, which provide protection against data breaches and other threats and operate on the Trend Micro Smart Protection Network cloud platform, which contains databases of reputation of various files, sites and email addresses.

"We aim to raise the level of interaction with customers from a discussion on the choice of an IT security product to a level of a fully integrated comprehensive IT security strategy," said Keith Maskell.

Trend Micro gets rid of its oldest distributor in Russia

The team responsible for the practice of Trend Micro products in its distributor , APL, including CEO Mikhail Kondrashin, went to work in the vendor's Russian office. Representatives of Trend Micro told about this on December 10, 2013 Mikhail Kondrashin, in particular, was appointed to the post of technical director at the local representative office of Trend Micro.

Trend Micro notes that after their company expires the distribution agreement with APL, it is no longer planned to renew it.

APL at one time became the first partner to receive the distribution status of Trend Micro in Russia. Trend Micro's vice president for the Continental Europe region, Patrick Dalvinck, says that despite this, over time, APL turned out to be the smallest of them. The great advantage that APL offered, he calls its full focus on Trend Micro products, and believes that if Trend Micro decided that it was better for it to fully say goodbye to APL, it would be a waste of very valuable resources.

"I believe that we have found a solution of interest both for our sales channel and for people who worked very hard in the Russian market, initially betting on Trend Micro," says Patrick Dalvink.

Mikhail Kondrashin told TAdviser that the APL staff was very small, and Trend Micro products occupied about 80% of the company's business. After the completion of the distribution agreement with this vendor in 2014, the activities of APL will also cease, he says.

Trend Micro expects that joining the APL team to the Russian representative office of the company will strengthen its staff against the background of the adopted development strategy for 2014-2016. Among its key areas are product certification, business development in vertical markets, geographical expansion, the development of channel sales, as well as the expansion of the product line represented in Russia.

The company also notes that they continue to cooperate with the company NIC CALS-technologies "Applied Logistics" (parent company APL) in terms of certification of their products in Russia.

In addition to APL, two more companies have Trend Micro distribution status in Russia - Mont and Axoft. Trend Micro does not yet have plans to expand the number of local distributors: the company says that at this stage it has enough in Russia and two such partners.

2012: GAZPROM SERT Certification

Trend Micro announced in April 2012 the receipt of a certificate of conformity for its decisions in the industry Voluntary Certification System of GAZPMSERT. The certificate confirms the high level of development of Trend Micro software and the possibility of using a set of solutions in information systems of industrial enterprises that are subsidiaries and organizations of OAO Gazprom. Certificate No. GO00.RU.1313.S00162 was issued by JSC "Research Institute of SOKB," registered in the register dated 07.02.2012 and will be valid until February 2015. The certificate implies that Trend Micro solutions meet all the requirements of the GAZPROM-SERT System, taking into account the peculiarities of the gas industry.

2011: FSTEC Certification of Russia

Trend Micro Corporation announced in June 2011 the completion of certification under the FSTEC of Russia. From May 19, 2011, Russian customers can take advantage of the technology benefits of Trend Micro certified solutions (certificate of compliance No. 2336): from endpoint and gateway protection to virtual and cloud security.

As required by the norms of Russian legislation, only products that have passed the certification procedure should be used to ensure the information security of personal data systems. Organizations need to bring their information systems in line with the provisions of Federal Law No. 152-FZ "On Personal Data" by July 1, 2011. Understanding the importance of the requirements, Trend Micro, the first among the Big Three antivirus companies, certifies a package of products at FSTEC of Russia according to the model of serial production, which allows you to provide an unlimited number of copies of the reference distribution in accordance with the needs of the market.

According to the results of certification tests, the "Trend Micro Enterprise Security 10.0" antivirus software package successfully passed certification in the certification system of information security tools according to the requirements of information security for compliance with technical specifications (TS) and for lack of declared capabilities (NDV) according to the 4th level of control.

The expert opinion of the testing laboratory of ZAO NPP Echelon confirms that the Trend Micro product package can be used in the construction of automated systems of the security class up to 1G inclusive and, which is especially important for Russian customers, is suitable for the construction of personal data information systems (ISPD) up to 1st class inclusive.

The "Trend Micro Enterprise Security 10.0" antivirus software package has all the necessary technical documentation in Russian. The serial production certificate provides for a wide range of coverage of enterprise computer network nodes, including

  • endpoints (OfficeScan 10.0),
  • file servers (ServerProtect Microsoft Windows for/Novell NetWare 5.8 Win),
  • электронная почта (InterScan Messaging Security Virtual Appliance 7.0, ScanMail for Lotus Domino 5.0 Win, ScanMail for Microsoft Exchange 10.0),
  • Internet gateways (InterScan Web Security Virtual Appliance 5.0),
  • physical and virtualized data center servers (Deep Security 7.0),
  • Control Manager 5.0 (Advanced).

In addition, the single validity period of the certificate for all solutions included in the package makes it even more attractive to the Russian market of corporate customers.