UPECO

In the spring of 2005 the RUYaN group was transformed to two independent companies – RUYaN and UPECO. The RUYaN group was created in 1995 and originally specialized in trade in shoe cosmetics.

Since 1997 primary activity of group was concentrated on creation and development of own brands in several categories of consumer market.

In the market of means of protecting from insects the brand of insecticides the Raptor became the leader, since 2002 the brand share of repellents of Gardex surely grows. In the market of shoe cosmetics since 2000 the Salton and Patisson brands develop. In 2002 exclusive right on distribution of shoe cosmetics of Salamander in the territory of Russia and Ukraine was acquired.

In 2001 the new direction of goods for sport and tourism is opened. The umbrella Expedition brand and a brand of goods for Forester picnic were based.

By the beginning of 2005 the branded portfolio of group of the company included brands and brands, connected or with household chemicals, or with goods for active holiday and tourism. These directions of business differed on a method of creation of product lines, brand developments and to the nature of distribution. For the benefit of preserving of leadership in both activities co-owners made joint decision on separation of responsibility and redistribution of commodity categories in a branded portfolio of RUYaN Group.

As a result of conversion to the property of UPECO company passed:

• the Raptor trademarks and Gardex in commodity category of "means of protecting from insects" (insecticides and repellents);
• the Salton, Patisson and Way Day trademarks in commodity category "shoe cosmetics and accessories". In June, 2005 the status of the sole distributor of shoe cosmetics of Salamander in the territory of Russia and Ukraine was confirmed.

The brand of goods for a picnic and shish kebab of Forester remained in joint tenancy of UPECO and RUYaN companies. The status of official distributor of the Forester brand in the territory of Russia and the CIS countries was transferred to UPECO company.

At the moment the UPECO company intends to concentrate the efforts on creating and developing the consumer products and brands designed to make everyday life of people more comfortable and convenient.