Vochi

Vochi - founded in 2019. Belarusian startup It was created by Ilya Lesun and the investment company Yuri Melnichek and Andrei Avsievich Bulba Ventures.

History

2021

Pinterest bought Vochi

In early December 2021, the sale of Vochi was announced. The Belarusian developer of the mobile editor of photos and videos based on machine vision bought the popular photo hosting Pinterest. The value of the transaction is not announced. Under the terms of the agreement, the entire Vochi team will move to Pinterest.

It is assumed that Vochi will allow Pinterest to increase the number of videos in the application and improve their quality. At the moment, Vochi has over 500 thousand active users per month.

Belarusian photo editor Vochi sold to Pinterest

At the time of the announcement of the deal, it is not specified exactly how Pinterest will use the Vochi functionality. The purchased service allows you to quickly apply motion effects to fragments of video. The application will still work separately and will remain available in the App Store and Google Play, Pinterest said.

In the field of video processing, this technology is unique and we are pleased to offer it to an even larger audience as part of the Pinterest team, "comments Ilya Lesun, CEO and co-founder of Vochi.

By December 2021, Pinterest continues to move away from the image board and is changing towards a platform for authors who can share their ideas in video format and earn money from it. The platform has over 400 million users.

The company also intends to support the authors of the content. Pinterest develops Creator Originals features and allows bloggers to monetize content, including through collaboration with brands and marketplaces.

In the two years since its founding, Vochi has attracted about $4 million. Investors include Angelsdeck, A.Partners Alexey Solovyov, TA Ventures, Kolos VC, Startup Wise Guys, Flyer One Ventures, as well as top managers of Belarusian Vervs and Estonian Bolt.

Between October 2020 and August 2021, $800 million was invested in Creator Economy startups. The cryator market, combined with the influencer marketing industry, is estimated at a total of $104.2 billion and is growing along such a fast trajectory that the future market valuation reaches trillions of dollars, "said Alexey Solovyov, commenting on the deal on his Facebook page.[1]

Attracting $2.4 million of investments

In July 2021, Belarusian startup Vochi announced the attraction of $2.4 million in investments. machine vision Funds, Angelsdeck A.Partners, TA Ventures, Startup Wise Guys, as well as top managers of Vervs and. Bolt

Vochi intends to spend the funds received on expanding the staff of specialists involved in application development and marketing. Over the two years of operation, the startup attracted a total of more than $4 million.

Belarusian video editing service Vochi attracts $2.4 million

According to Vochi's own data, by July 2021, the platform has over 500 thousand active users and 20 thousand paid subscribers. Most of the audience falls on young people in the United States. The application is also popular in Russia, Saudi Arabia, Brazil and European countries. Vochi, is included in the App of the Day rating according to the App Store in 126 countries.

Approximately 60% of the effects and filters available in Vochi - like the basic photo and video processing tools - are free. But to access more advanced functionality, you need to buy a subscription: it costs $7.99 per week or $39.99 - for 3 months.

According to the founder of Vochi, Ilya Lesun, over the year by July 2021, the company doubled revenue, and in the second quarter of 2021 they tripled compared to the same period of the previous year.

Thanks to investments, we plan to grow even faster and significantly improve these indicators in 2021, "he said.

Lesun noted that Vochi has developed a special rendering mechanism for video effects, which allows you to instantly use 4K video on mobile devices. It works well without loss of quality, he added.^[2]

Notes