Watford (football club)

Performance indicators

2019: FxPro pays £3m a year to advertise on athletes' T-shirts

Data as of 2019

History

2019: Bitcoin symbol was placed on the uniform of the team's football players

On September 12, 2019, it became known that a symbol was placed on the uniform of the players of the English Premier League team Watford. bitcoin The club began selling goods for. cryptocurrency

The fact that the letter "B" appeared on the sleeve of the T-shirt of athletes from "Watford," resembling the bitcoin logo, is reported on the club's website. The innovation came after the conclusion of a sponsorship contract with the betting platform sportsbet.io, which accepts bets in digital currency.

Bitcoin symbol was placed on the uniform of the players of the English Premier League team "Watford"

According to a statement from the Watford administration, the use of the bitcoin logo on a football uniform has become part of a broader campaign aimed at "raising awareness of bitcoins and informing the public about the benefits of using cryptocurrencies."

Sportsbet.io Marketing Head Justin Le Brocque noted that the company is returning to the crypto community.

The crypto community has been a huge support for us since we started work, so placing the bitcoin logo on the sleeve seemed like a fun way for us to pay tribute to the community, thus supporting it, he said, adding that this initiative should create "more noise around cryptocurrencies."

Watford are not the first football team to become interested in cryptocurrencies and blockchain technologies. In July 2019, it became known that the Miami Dolphins team would accept payments to the LTC, and in June the Portuguese football club Benfica began selling souvenirs for cryptocurrencies.

An even more adventurous venture was carried out by the West Ham United club. This team now has its own fan cryptocurrency token. And Spanish club Real Madrid began publishing unique content about the team on the Fantastec blockchain platform.^[1]

Notes