White Label

White Label is a coupon window service for online publications. The promo-code displays that the platform offers give media resources an additional channel for monetizing the audience, and partner brands - opens up access to native sales attraction from the sites of leading media. By February 2022, the startup is working with more than 1.5 thousand brands and major media organizations, including Gazprom Media, VK, Komsomolskaya Pravda, etc.

History

2022: Raising $1.2 million from Admitad

On February 14, 2022, IT company Admitad announced an investment of $1.2 million in White Label. Funding took place within two rounds: $350 thousand and $850 thousand. According to the results of the second tranche, Admitad entered the capital of the startup.

I see great potential in White Label, taking into account the active development of the culture of promotional shopping, "says Alexander Bakhmann, founder, CEO and owner of the Admitad group of companies. - The unique model of operation of this business helps it in terms of growth rate to greatly overtake the market and at the same time take advantage of the current trend. The infrastructure of our company will provide White Label with even more active development.

Russian IT company Admitad bought a stake in the platform for creating promotional sections on White Label sites for $1.2 million

According to Admitad, in 2021 sales through promotional services grew by 27% in Russia and by 36% around the world.

The founder and head of White Label Vladislav Gubin said that the company is booming in foreign markets, and by February 2022 it is bringing its products to the markets of several European countries and the United States. The startup also plans to develop new tools that allow people to save and make smart purchases. In addition, the options of the mobile application and the browser extension are discussed. According to Gubin's forecasts, in 2022, White Label's revenue will grow 2.5 times in annual terms.

According to White Label estimates, at the end of 2021, platform users saved more than $1.5 million by using promotional codes from pages created by the project in the media.