William Hill

William Hill is one of the largest bookmakers in the world.

History

2021: Sale of business outside the United States to 888 Holdings for $3 billion

In mid-September 2021, the bookmaker 888 Holdings announced the purchase of the entire William Hill business outside the United States from the Caesars online casino group for $3 billion.

This is the largest for 888 since opening in London in almost 20 years, the deal could also give the company access to 2 million active British William Hill customers.

Bookmaker 888 buys the international business of rival William Hill for $3 billion

At the end of August 2021, 888 was an exclusively online member, and William Hill outlets have long been a feature of British streets and offline business.

888 CEO Itai Pazner denied the hypothesis that the company may be looking for an opportunity to opt out of retail stores to focus on online.

The takeover of William Hill by Caesars for $4 billion in April 2021 was part of a broader consolidation, during which a number of American companies acquired London-registered teams to realize the experience as sports betting branches open in America.

Now we have found an owner for the William Hill enterprise outside the United States, which shares the same goals, approaches and long-term ambitions of this company, "said Caesars CEO Tom Rig.

The deal, classified as a reverse takeover under British detail rules due to the relative size of companies, will allow 888 to be more aggressive and capture market share in many of the major markets in which it operates. In addition to Great Britain, William Hill, founded in 1934, also operates in Spain, Italy and Northern Europe.

The company 888, known for its online games, casinos and poker, expects savings of at least $138.5 million a year from a deal in which it is assisted by its largest shareholder, Dalia Shaked. 888 hopes to attract traders for $692 million through the sale of shares.^[1]

Notes