Innopolis Media (the High tech - Hightech.fm)

Owners

The autonomous nonprofit organization "Innopolis Media" is registered on November 17, 2015. In turn 100% the founder Innopolis of Media — the autonomous nonprofit organization "City of Innopolis" belonging already directly to state organization — to executive committee of the new city. According to data of whois-service.ru service, the domain name is registered on the Chief Editor High tech Alexander Pisarev representing ANO Innopolis Media.

History

2018: Alexander Pisarev with a command leaves. The issue of the edition is interrupted. Ksenia Suvorova is a new editor-in-chief

In the spring of 2018 of media of Innopolis — High tech temporarily stopped the work. The Chief Editor Alexander Pisarev together with the command left the edition because of "disagreements of the founder and editor-in-chief of the project".

"The reason of my leaving actually such, as stated in official release of the founder — we dispersed in vision of the further strategy of development for the project. I considered that "High tech' should move forward that the last 10 months it stagnates that we can achieve much more bigger, than the current results. The second party thought differently. When after two months of intense discussion of future project it became clear that dialog came to a standstill, I wrote the withdrawal letter … In parts of my negotiations with investors of the project I neither now, nor will not press further. On requests of media to share details with a request failures will follow. I will tell only that everything, as always, rests as a result against money" — the former publisher and the editor-in-chief of High tech Alexander Pisarev in Facebook noted.

Later in November, 2018 the Realnoye Vremya edition contacted the new head of editorial office of High tech Ksenia Suvorova and asked her on leaving of an old command:

— To discuss last command it seems to me not really ethic, but if to follow exclusively official version, then at once the old command and the management disagreed concerning the edition. In many respects it was connected with the fact that in two years of existence of High tech there was no global growth. It can be seen, having opened available to each SimilarWeb and having looked at edition traffic from 2016 to February of the 2018th — the number of "unik" during this period does not exceed 400 — 500 thousand. Of course, it did not suit the management which set big tasks for a media resource. They invested money and, naturally, wanted to see specific result. Undoubtedly, now in the market of very few completely paid back editions, but they at least grow in traffic. Here it was not. Generally, the former editor-in-chief saw development of the edition by one image, and the management — to others. If the edition was self-sustaining at the time of leaving of last command, then, probably, this command and did not leave. Naturally, we in plans have it, but do not know, it will turn out to make it or not therefore I cannot promise anything here. If at me it turns out to make High tech the abrupt and readable edition if I with it am helped by all my command and my management and if at the same time our website becomes self-sustaining, I will be infinitely happy[1].

2016: Beginning of work of the website. Alexander Pisarev is an editor-in-chief

On February 1, 2016 in Innopolis began work own internet mass-media — High tech, under a wing of the Assistant to the President of the Republic of Tatarstan Natalia Phishman. The mayor of Innopolis Egor Ivanov acted as the initiator. The edition is in municipal property, but is started on private donations and in 2018 is going to reach self-sufficiency.

The idea of its creation appeared in the summer of 2015. For launch the subject heading list includes five headings: trends, ideas, cases, opinions and Innopolis. Information is placed also in social networks — Twitter, VKontakte, Facebook. Judging by the maintenance of notes (volume does not exceed several paragraphs), it is generally transfers, reprints and a little own content.

It is characteristic that there is practically no information on the Russian segment of the IT sphere. The principal theme — "Zuckerberg is not afraid of artificial intelligence". Also in the main agenda — a note about the new project of Elon Musk — the vacuum train, new development of the University of Wisconsin-Madison and forecasts of Capital One bank about the future of high technologies. Information and about Innopolis is built in this context: in the first day of work on the homepage one note about the first wave of students at the local university, all in appropriate section six publications.

As the director of ANO Innopolis Media (the legal person of the edition) and the Chief Editor High tech Alexander Pisarev told the BUSINESS Online newspaper, consulting and ideological support to the edition was given by the development expert of "the smart cities", the head of Everbrend company Vlad Kreynin.

"The idea to start media about new technologies, the innovation business and necessary infrastructure appeared in the summer of 2015. This solution of the city — to act as the founder of the edition, essentially new to Russia — then got a full support of the president of Tatarstan Rustam Minnikhanov. August and September, 2015 left on detailed study, in October works on preparation of start of the edition began" — Pisarev explained.

The city administration became the founder of the company publisher of High tech for very simple reason.

"The purpose of the media project matches key strategic priorities of the city - it is promoting of the industry of high technologies in Russia and the help in their development" — Pisarev says.

He emphasizes that the project is started only on private investments, but names and names of patrons, however, do not reveal, as well as the volume of investments.

"It is important to note that the city does not finance the edition, but gives it a certain status that is important for sponsors and donors on whose money High tech is started — Pisarev says. — We want to note what in Russia appeared enough companies and individuals who consider emergence of such edition extremely timely and necessary and are ready to support him taking into account that call which faces the country — need of accumulation of technology potential".

According to the interlocutor "BUSINESS of Online", in the medium term High tech should become the profitable edition — on implementation of this task the publisher has two years. The business model of the edition is based on sources of income, traditional for media, is an advertizing and a subscription. However, at the same time he specifies that so far the project "is not considered by creators as investment: it is educational, propaganda and information".

Pisarev answered a question of the choice of the name that the choice took nearly two months.

"There were very different options, there was a wish that it was simple, corresponded to the idea of the edition about technologies, ideally was terse and at the same time there were no double meanings — he says. — As a result stopped on High tech — on one word Cyrillics".

It is interesting that the website is registered in the zone.fm, belonging to Federation Micronesia (the state in Oceania).

"The choice of the domain was especially pragmatical. Today does not matter any more in what domain zone at you the website. It is important that it was demanded, and in.fm to a zone it, in.io,.net or some other — is already unimportant. We stopped on the zone.fm as the closest to the media industry" — Pisarev comments.

What concept new media? "We are media about high technologies in Russia, the best world practices and the city of Innopolis which integrates them. We satisfy personal and others' curiosity, telling about new technologies without which development, and people which these technologies create is impossible. We it is aware of the ideas and developments which will change our world tomorrow. We always know slightly more and willingly we share it", said in the section "About the project".

According to the Chief Editor, High tech is the edition for all who understand that without new technologies development is impossible.

"It for those who want to dig more deeply, to be aware of the ideas and developments which will change our world tomorrow. "High tech", we hope, will become one of the main popular writers of technology innovations in Russia — the interlocutor says. — One of key tasks of High tech — to inform the interested Russian audience — and by our estimates is about 20 million people — detailed information on how the tomorrow's world will be arranged and that it is necessary to try to make to appear in this world, but not beyond its limits. We consider by our audience all who are interested in receiving the advanced education in Russia and also the work connected with perspective technologies in the field of IT, robotics, medical and biotechnologies. The main propulsion unit of our audience — curiosity in relation to projects and people who create the future, and to Innopolis as tools which helps high-tech projects to become successful".

As for subjects, High tech is going to cover a big range: from the advanced IT solutions and robotics to technologies of energy saving, artificial intelligence, machine learning, bioprostheses, management of objects by force of thought (neurointerfaces), perspective financial technologies, etc.

12 salaried employees and 6 robots work for launch in February, 2016 over the edition. What is done by robots, Pisarev does not open, and says only that they significantly increase productivity. The edition also actively works with non-staff authors, and every month their quantity will grow.

Office of edition that is logical, is in Innopolis. The first months (and work started since the beginning of December, 2015) edition rented the small area at laboratory of robotics of the University Innopolis. At the beginning of 2016 edition moved to the premises more which are also rented at the university. At the same time edition is dispersed worldwide. In addition to Innopolis, employees are also in Moscow, St. Petersburg, Saratov, Chita and even in Brazil.

"High tech" already actively is present at social networks. If in VKontakte and Twitter at media still small audience (at the time of a release of the publication of VKontakte — 160, and on Twitter — 46 — an editor's note), then in Facebook the community totals 15 thousand participants.

"We began to experiment with thematic content in Facebook three months ago. During this time the group grew from 0 to 15 thousand participants and continues to grow in high gear — Pisarev explained. — We hope that with opening of the website the rate of a gain of group will become even higher. There are also other interesting digits: according to the results of January the number of the involved users — repostit those who put likes to our posts or group or left comments — made 270 thousand people. It seems to us, it is very good result".

On a question of that with whom new media will compete Pisarev assures that High tech has a unique concept and in the Russian market there are no editions which would work in the same niche. According to him, she is free.

This statement is contrary a little to the saturation of the market of media, writing about IT. Recently the Medialogiya company prepared rating from 20 only of the most quoted media resources of the industries of IT and a telecom for 2015. His leaders of Tjournal.ru, Cnews.ru, Hi-Tech@Mail.Ru steel.

In response to reproaches in similarity to such resources as as vc.ru, CNews., Pisarev notes that the mentioned media even among themselves do not compete. "VC.ru is a resource about startups and business in the most all-inclusive sense of a word now: from banks to industrial corporation. "High tech" absolutely precisely about another. Cnews.ru is, at first sight, close to a high tech subject in the field of IT, but after all this edition is focused on a telecom. Thematic High tech with Cnews will have an intersection, but very insignificant" — he answered.

See Also

• Media about IT and a telecom (the market of Russia)

Notes