MICS distribution company

Assets

For 2015 the dealer network of the company totaled more than 4000 registered partners, including the largest retail networks and hypermarkets, regional dealers, corporate clients and system integrators.

Being a multi-profile distributor, MICS supplies to the Russian market products of the world famous companies among which there is ACCO Brands Acer ASUS BenQ Dell, Fellowes Fujitsu Inspur, Kensington Lenovo Lenovo EMC LG Electronics, Neovo NETGEAR, NOBO, Plustek, Rexel Ricoh Samsung, Team Group TP-Link Tripp Lite Xerox ZTE.

The company has branches and warehouses in Nizhny Novgorod, Rostov-on-Don and Novosibirsk and also representation in St. Petersburg.

The company advances devices under own KREZ trademark.

Activities

In 2015, remaining the classical distributor working with the IT channel, the company develops project distribution, works with corporate customers and system integrators, gives to the partners full support in tenders and projects.

Thanks to it in a distributor portfolio of MICS there were regularly updated lines of the equipment for a corporate segment, system integrators. This vector of development is provided to MICS by the server hardware and DWH of Dell, Inspur, Lenovo (a line of ThinkServer and SystemX), monoblocks and desktops of Dell and Lenovo; mobile B2B solutions of Lenovo, Dell, Samsung; monitors and panels of LG, Neovo, Samsung, Viewsonic.

In projects and tenders MICS offers partners the printing technology, solutions and supplies of Ricoh, Fujitsu, Xerox and also network equipment of Netgear, TP-Link and Tripp Lite. As the official distributor of MICS of the beginning of delivery to the channel and in projects of XYZ 3D-printers.

A noticeable role in business of the company is played by branches of the company in Nizhny Novgorod, Rostov-on-Don, Novosibirsk, representation in St. Petersburg.

History

2015: Agreement with Inspur and Konica Minolta

In 2015 MICS receives the status of the wholesale partner in notebooks of Acer. The distribution agreement between MICS company and Inspur corporation, the largest producer of the server hardware in China and the leading developer of products and solutions for cloud computing and Big Data is signed. MICS becomes the Platinum Distributor of all range of the Inspur server hardware and the storage systems (SS) of the corporate level. MICS becomes "the direct partner in the status Elite" for Konica Minolta company, world leading manufacturer of the equipment for digital office and productive printing.

In 2015 meetings of the company with partners in Moscow (a joint business seminar with Inspur), St. Petersburg (at the forum Distree), Moscow area (a conference for partner integrators), Kaliningrad (together with Acer), within All-Russian Lenovo road show took place and also in Serbia where there took place the XVI annual foreign partner MICS conference.

2014: Expansion of own KREZ brand, agreement with Ricoh

In 2014 MICS receives the status of the wholesale partner in notebooks of Asus. Product assortment of KREZ is expanded at the expense of tablets, mobile phones, smartphones and the smartwatch of this producer. MICS becomes the official distributor of office printing equipment of Ricoh.

2013: Agreements with PFU, Fellowes and ZTE

In 2013 MICS signs the agreement with PFU on distribution of document scanners of Fujitsu, the leading world brand. MICS of the first of the Russian distribution companies receives the status of the authorized partner in promotion of goods and solutions of Samsung for a corporate segment of the market within the STEP program. MICS becomes the official distributor of products of Fellowes - the equipment for business, office accessories, accessories and supplies. Beginning of distribution of tablet PCs of the Chinese ZTE.

2012: TRENDnet and UPVEL, kompyuterny accessories and devices of memory of KREZ

In 2012 the partner base and turnovers of MICS in regions of presence extends. Lenovo confirms the status MICS as official distributor on all product lines of vendor. The range of MICS extends at the expense of the wireless solutions TRENDnet and UPVEL, computer accessories and devices of memory of KREZ.

2011

Departments in Rostov-on-Don, Novosibirsk and St. Petersburg

In 2011 continuation of regional expansion – opening of branches (offices and warehouses) in Rostov-on-Don and Novosibirsk and also representations in St. Petersburg.

Agreements with ACCO Brands, AOC, Asus, Rexel, takeMS and Team Group

Further expansion of the range of MICS due to inclusion in a product portfolio of products of ACCO Brands, AOC, Asus, Rexel, takeMS, Team Group Inc., TVs of LG for commercial use.

2010

Agreements with Acer, Edimax, Gigabyte, Microsoft, Rexel

In 2010 the product offer of MICS extends due to inclusion in the range of new brands: Acer (notebooks, monoblocks, LCD monitors), Edimax (network equipment), Gigabyte (notebooks), Microsoft (computer accessories and software products), Rexel (exterminators of documents).

The first branch - the MIX Volga region

In 2010 MICS opens the first regional branch and a warehouse in Nizhny Novgorod - the MIX Volga region.

2009: Agreement with LG Electronics

In 2009 the distribution agreement is signed with LG Electronics (notebooks, consumer and commercial electronics), the distributor contract with Lenovo (an IdeaPad PC line) is expanded

2008: Agreements with Netgear, Dell, Gear4 and Port Designs

In 2008 distribution agreements with Netgear companies (network equipment) and Gear4 (iPod accessories, speaker systems, Bluetooth transmitters), Port Designs (bags, portfolios, backpacks for notebooks), Dell (notebooks, portable computers, servers, network equipment, printers, projectors and monitors) are signed

2007: Agreement with Kensington

In 2007 MICS signs distribution agreements with Kensington companies (bags and locks for notebooks, accessories) and Lenovo (notebooks and computers, LCD monitors, workstations)

2006: Agreement with Tripp-Lite

In 2006 the agreement with Tripp-Lite (the UPS, passive network equipment, cabinets, supply line filters) is signed; the product range due to turning on of LCD TVs of Toshiba is expanded.

2005: Distributor of notebooks Toshiba

In 2005 the MICS company is given the status of the authorized distributor on the portable computers Toshiba, and then and on consumer electronics, including LCD TVs; having turned on monitors in product assortment of Xerox, MICS began to offer a full range of the equipment of this company.

2004: Expansion of agreements with Samsung, BenQ and Xerox

In 2004 BenQ and MICS expand the agreement, including in it notebooks, cameras, scanners and the periphery; also product assortment of Samsung extends – in addition to notebooks of MICS offers a digital photo and video, LCD and PDP TVs; the contract for distribution of the high-performance equipment of Xerox is signed.

2003: Distributor of notebooks Samsung and monitors of Benq

In 2003 MICS becomes the Russia's first authorized distributor of notebooks of Samsung, receives the status of the authorized distributor of Benq on LCD monitors

2000: Agreements with retail networks

Since 2000 in Russia the market of notebooks and a retail segment begins to develop promptly. Making use of the accumulated experience and knowledge of the market, MICS develops a partner network and signs agreements with the leading computer and household retail networks in Moscow, St. Petersburg and regions of Russia.

1995: Agreement with Xerox

Signing in 1995 of the agreement with Xerox company became a power pulse for development of distributor business. During this period the decision to concentrate on dynamically developing distributor business was made. Having experience with own retail and knowing requirements of the retail companies, MICS continues to expand dealer network successfully.

1992: Agreements with Compaq, Fujitsu Siemens, an exclusive on Plustek and Neovo

During the period from 1992 to 2000, MICS develops dealer sales of notebooks, monitors and accessories, signs distribution agreements with Compaq and Fujitsu Siemens, signs exclusive contracts with Plustek and Neovo companies.

1991: Creation of the company

In 1991 MICS of one of the first in the country began to be engaged in formation of dealer network.