DiAna is called by the leading analytical solution for retail

In industry distribution of the projects executed in 2008-2010, DSS Consulting especially selected the significant contribution of system implementations of DiAna: Digital Analytics Pro developed by FIT company in the sector of retail.

It should be noted that this period is characterized by the maximum influence of the global economic crisis on activity of retail retail chain stores. It is not casual that the popularity of this BI solution grew in these conditions: analytical approach in practice proved the capability to play a significant role in increase in profitability of business, cost reduction, improving competitiveness of the retail trading companies in the conditions of falling of purchasing power and decrease in demand of the population.

Quote of DSS Consulting: "In industry distribution for this period public sector is in the lead. The second position is taken by implementations in the trade industry which share was raised considerably by presence at the research DiAna: Digital Analytics Pro (FIT company) – the analytical OLAP system of the class BI specialized on retail solving of tasks".

Source: DSS Consulting, 2011

Let's note that at the end of last year the DiAna BI system: Digital Analytics Pro became the winner of The Best Programs 2010 overview. Edition PC Magazine/RE recognized the software package DiAna: Digital Analytics Pro the product which was among the most relevant, interesting and high-quality developments of 2010, had a great influence on the segment of the market, having set the new quality standards and functionality.

As edition PC Magazine/RE noted: "Understand the buyer" — this slogan should adopt any shop (and the more so retail network). And to understand the buyer, it is necessary to study his requests. And the systems of the class "business intelligence" are for this purpose necessary (Business Intelligence, BI). DiAna: Digital Analytics Pro is the analytical system providing delivery of information necessary for decision making at sales management and stocks, relationship with buyers and suppliers. With its help it is possible to reveal quickly features of bulk of buyers of shop and their preference, to specify the range, to estimate sensitivity to price fluctuations, etc."

More than 40 network retail trading companies were among users of the DiAna system: Digital Analytics Pro in Russia and Belarus. Among them as the leaders of retail entering into number 50 of the largest networks of Russia, and the small retail companies from several shops. The popularity of the solution once again proves that analytics time in the Russian retail – came.