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The business intelligence helps to please exacting clients

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26.12.07, 10:19, Msk

The Aberdeen Group analytical company polled 250 heads of the companies which are engaged in rendering services and post-sale maintenance of the goods. As it appeared, service companies use means of the business analysis as the strategic instrument of quality improvement of service.

According to results of the research Get Smart: Business Intelligence for Service Organizations, "the best in the class" is five times more than the company, than the others, are engaged in modeling of the operations on customer service. They attach bigger significance to development and control of accomplishment of standards on reliability and accuracy of data. Besides, they by 2.5 times are more inclined to daily data analysis, received in the mode of "real time".

According to analysts, for accomplishment of all these problems about 80% of the polled heads of the relevant divisions already use BI systems or are going to be engaged within the next year in their implementation.

Factors against which service companies are forced "fight"

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According to Aberdeen Group, 2007

Results of a research show that the best companies are anxious not with direct reduction of the costs, and strategic tasks – improvement of quality of the rendered services and support of acceptance of optimal management decisions. They consider key approaches in the solution of these problems consolidation of data from different sources and implementation of the systems of the balanced key indicators.

Steps on optimization of management

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According to Aberdeen Group, 2007

Analysts of Aberdeen Group found out that implementation of BI systems allowed "to the best in the class" to the companies to reduce time necessary for acceptance of management decisions, and for 42% to raise a customer loyalty by 47%.

It is remarkable that among the closest plans of the companies for further development of tools for the business analysis approximately equally there are intentions to use the traditional, set directly at the customer BI systems (37%), to involve the tools which are built in ERP and the Customer Relationship Management System (34%) or customized applications for management of the rendered service (34%) or "rely" on the applications placed with providers "on demand" (too 34%).

Tools for the business analysis "the best in the class" service companies

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According to Aberdeen Group, 2007

Among the factors interfering development of tools for the business analysis, the "best" companies note need to complete the current implementation projects of other information systems (40%), a lack of resources for implementation (29%), difficulties of integration (26%), lack of due support from the management (14%) and high original cost of BI systems and tools (11%).