Burov Gleb

Biography

He headed the development of the advertising video platform NativeRoll (later acquired by VK) and the Gravity Field personalization platform - an alternative to Dynamic Yield (part of MasterCard).

2025: Director of Information Technology of AdTech Business Format "Magnita"

Magnit on June 10, 2025 announced the appointment of Gleb Burov to the position of Director of Information Technologies of the AdTech business format. In this position, he will be responsible for the development of the Magnit advertising technology platform, created to monetize the company's digital assets, expand opportunities for brands and suppliers within retail media.

Gleb's practical experience will become a valuable resource for the development of Magnit's advertising infrastructure.

The appointment also reflects the retailer's strategic course to attract technology leaders who can quickly formulate and implement solutions in a large-scale business.

{{quote 'author=said Lyudmila Marlier, Director of the AdTech business format of the Magnit Omni group. | For Magnit, the development of AdTech is a strategic priority. We see this as both an opportunity to improve the user experience and a meaningful source of growth for suppliers. The appointment of Gleb will allow us to combine the scale of Magnit with the best practices of the technological market,}}