Aleeva Lily Faridovna

Aleeva Lily Faridovna

Biography

Education

Lilia Aleeva graduated from the magistracy and graduate school of the Kazan State Financial and Economic Institute (since the fall of 2011 she has been part of KFU), candidate of economic sciences.

Career

For 6 years she was engaged in teaching in the disciplines "Marketing," "Consumer Behavior," "PR Activity," "International Marketing."

She worked in the Kazan IT Park, where she was responsible for the marketing block and external communications.

In 2012, she came to BARS Group. She held the position of head of marketing at the company.

Since 2013, he has been working for ICL Services. Manages marketing activities, forms the marketing policy and strategy of the company's positioning, oversees the direct sales unit. In ICL, during the work of Lilia Aleeva, a professional marketing team was formed from scratch and the brand architecture for the group of companies was formed, the company's service division was rebranded for the Russian market (naming, logo, communication platform, advertising materials). The formed team launched the site in a short time in the concept of "IT in faces" and with a well-thought-out lidogenerative structure. A little later, the updated website of the parent group of ICL companies was launched.

Lilia Aleeva entered the top 6 ranking of the most professional marketing directors of the Association of Managers of Russia and Kommersant Publishing House according to the 2016 version.

As of October 2018, he is a member of the Astra Strategic Outsourcing Association.