Was born in 1969 in Switzerland, in 1991 graduated from the university of Lausanne.
From January, 2000 to March, 2002 was a marketing vice president of ru-NET Holdings and the marketing director of the major shareholder of Ozon.ru - Baring Vostok Capital Partners (BVCP) fund.
From April, 2002 to September, 2005 worked as the director for marketing and business development of "Nestlé of Switzerland Nespresso".
From October, 2005 to April, 2011 Bernard Luke held a position of the CEO of Ozon.ru online store. The decision on gradual change of the CEO was made because the family Luke returned on the permanent residence to Switzerland. Having resigned as the head of online store, Luke remained as a part of Board of Directors of the company.
Since January, 2012 Bernard Luke heads sales office of Yandex company in Zurich. "Yandex" and Luke met not for the first time. In 2000-2002 there was a period when Luke was engaged in strategic planning and implementation of marketing policy[1].