Chon Hee Khan (Jong-Hee Han)

Chon Hee Khan (Jong-Hee Han)

Biography

2021: Appointed Head of Samsung Smartphone & Consumer Electronics

On December 7, 2021, Samsung Electronics announced the merger of its smartphone and consumer electronics divisions. As a result of combining these assets, a structure called SET Division was created, which was headed by the ex-head of the Samsung display business, Jong-Hee Han.

He was also appointed one of two new chief executive officers (CEO) of Samsung Electronics along with Kyehyun Kyung. The latter became the head of the semiconductor division of DS Division. Previously, the corporation had three CEO.

Chung Hee-han is a leading expert on TV research and development and plays an important role in achieving the company's leading position in global TV sales for the 15th year in a row. It is expected that it will strengthen synergies between various structures of SET Division and contribute to the development of new enterprises and technologies, "Samsung said in a press release.

In total, during the reorganization, which was announced by the South Korean corporation, seven appointments to senior positions were made, including the replacement of the financial director of Samsung Electronics. The reorganization has become the largest since 2017, the company connects it with the intention to strengthen competitiveness.

The change of leadership simplifies the organizational structure of the growing technology giant into two departments for the production of consumer products and components. Until 2030, it expects to become the largest contract chip manufacturer, bypassing the Taiwanese company TSMC in this status.

According to The Wall Street Journal, the reorganization of the company symbolizes changes in the sources of income for Samsung. If in the early 2000s the main driver of the corporation's financial growth was televisions, in the next decade - smartphones, then by the end of 2021 chips received such a status.^[1]

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