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Biography
2017-2023
It is known that Aronov previously opened an individual entrepreneur and is engaged in trade via the Internet. Until 2017, he owned a stake in Fast Finance Volga. In turn, Besolov also works as an individual entrepreneur and provides advice in the field of IT. Until 2017, he had a share in the card manufacturer LLC "World of Plastic Cards," which was liquidated. Besolov took over as director of fintech projects at Wildberries in November 2023.
2024: Appointment as Head of MCC VB Finance LLC
At the end of July 2024, it became known about the change of the general director of the microcredit company LLC MKK "VB Finance," which is part of Wildberries. It was Mikhail Aronov, who replaced Zaurbek Besolov at this post.
The new appointment is reported by RB.ru, citing information received by the Wildberries press service. It is said that the change of the general director of WB Finance is a planned change in the framework of the current activities of the fintech company. It is connected with Besolov's decision to focus on other projects. At the same time, it is not specified whether Besolov left Wildberries or remains to work in the company's contour.
It is said that the founder of Wildberries Tatyana Bakalchuk, against the background of merging with the Russ group, is conducting "personnel purges" in the marketplace. In particular, a joint venture of RVB LLC was created, where Wildberries has 65%, and Russ has 35%. 27 subsidiaries of the marketplace have been transferred to this joint Marketplace. At the same time, the joint venture did not include a microfinance company, 100% owned by Vaildberriz LLC, as well as Vaildberriz Bank, which is owned by Tatyana Bakalchuk. It is said that fintech will become one of the strategic priorities of the Wildberries digital platform. In this light, the creation of "WB Finance" is a "logical confirmation" of the company's plans. In the future, the marketplace intends to offer a service for lending to sellers.[1]
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