Nechayev Mikhail Olegovich

Nechayev Mikhail Olegovich

Biography

Mikhail Olegovich Nechayev graduated from sociological faculty MSU.

Since 2007 Mikhail worked in ADV where in 2012 opened and headed the Havas Digital agency, and in 2015 integrated all digital of the agency of group in ADV Digital for development of direct business in the field of digital media and a creative.

For 3 years as a result of a series of victories the agency received a set of contracts, such as Sportmaster, Borjomi, Philip Morris, Materia Medica, Unilever, TNT. In the middle of 2018 under the leadership of Mikhail the cybersports hub based on the ADV Digital agency was started.

Since 2014 the teacher of the subject "Digital Media Channels" in MGIMO.

On January 10, 2019 it was announced Mikhail Nechayev's appointment to a position of the CEO of People & Screens. The founder of the agency Andrey Chernyshov passes to a position of the president and board member of People & Screens, and will continue to supervise questions of strategic development of business People & Screens and Dentsu Aegis Network Russia as the vice president of group.

Mikhail should strengthen management team of People & Screens in connection with the expansion of business and ambitious development plans for the agency requiring corresponding changes in management.

The new CEO will undertake operational management, control of implementation of strategic tasks, development of customer service and also a product line of the company.

Andrey Chernyshov, president of People & Screens:

"Creating People & Screens, we relied on the fact that online businesses will become one of the largest advertisers of the Russian market. And at the same time, the approach accepted by them in digital performance – with strong analytics and ROI optimization of media of purchases, will be required to them in all media – from mobile before TV advertizing, and then will become demanded also by other categories of advertisers. The certificate to the fact that Total Performance model of the agency is demanded by the market is the fact that in 2018 we doubled turnover which is managed by the agency, and the same plans are put for 2019. It is sure that successful managerial experience and media Mikhail's examination will help with effective implementation of our business strategy".

Mikhail Nechayev, CEO of People & Screens:

"I am glad to become a part of a command of the agency with approach of total performance, unique for today's market, which under control of Andrey from an ambitious startup turned into steady business with a huge potential. The request of advertisers for omnichannel continues to stimulate further development of the service products considering performance KPI on all screens and in all environments – mobile, digital, offline. It is sure, together with the People & Screens command we will continue to expand a product line with the advanced solutions".