Nose Anton Borisovich

Nose Anton Borisovich

Famous figure of Runet, journalist and startup manager. Media director of the company of Sup Media.

Biography

Anton Borisovich Nosik was born on July 4, 1966 in Moscow. In 1989 "general practitioner" graduated from medical faculty of the Moscow medical dental institute of N.A. Semashko.

1990: Emigration to Israel

In 1990 moved to Israel where was engaged in journalism.

1997: Return to Russia, Evening Internet

In 1996 the Nose began to conduct a heading about the Internet Our networks in the Russian-language newspaper "Vesti", and later the same year - own network review Evening Internet. In 1997 it returned to Russia, continued to work on Evening Internet, was published in printing editions, became one of the figures, most known in Runet.

1999: Start of the Gazeta.ru, Lenta.ru and Vesti.ru editions

The nose cooperated with the Fund of Effective Policy (FEP) at the expense of which in 1999 it started online edition "Gazeta.ru", and later the same year two more editions - Lenta.ru and Vesti.ru. Besides, it participated in creation of the websites "Netoskop" (1999), Ntv.ru (2000, nowadays - NEWSru.com), was one of founders of the Israeli news agency "Kursor" (2003), directed the Kyrgyz online edition "Newspaper.Kg" (2003-2004), English-language MosNews (2003-2007). Held a post of the Chief Editor of Lenta.ru up to 2004.

2001: President "Rambler Internet Holding"

In 2001 the Nose was appointed by the vice president, the president, then the president for development "Rambler the Internet Holding".

In 2004 he held the adviser's post in the Rambler Media Group holding created earlier.

In March, 2005 the Nose became the founder of charitable foundation "Help.Org".

2006: Head of service of the blogs "Soup"

In 2006 the Nose became the head of service of blogs in Sup company which acquired the right to service of a Russian-speaking segment of LiveJournal service, and in 2007 completely redeemed this service. A nose - one of the first Russian-speaking users of LiveJournal in which it is registered under the alias dolboeb.

2008: Editor-in-chief of BFM.ru

From September, 2008 to October, 2009 the Nose held a position of the Chief Editor of the portal of business news bfm.ru based by it (opened on November 12, 2008). In November, 2009 it was transferred to a position of the deputy CEO of Joint Media holding (the developer of the BFM.ru portal) Mikhail Berger and appointed the managing director of BFM.ru.

In April, 2010. The nose announced plans of creation of the marketing agency La Verite.

2011: Media director of Sup Media

On November 16, 2011 the Sup Media company announced position assignment of the media director Anton Nosik. Nosik recognizes that in Livejournal there are things requiring change. "Ilya Dronov has corresponding ideas with which implementation I will help him", - Nosik reported CNews^[1].

2014

Declaration of creation of media holding

In June, 2014 it became known that Anton Nosik creates "the media holding". As Nosik told Izvestia, he will include five projects, including the website of photonews, the SMM agency (Social Media Marketing is attraction of traffic on the website through activity in social networks) and TV channel into YouTube. Projects are created together with the former employees of Lenta.ru which left it online media after departure of the Chief Editor Galina Timchenko.

According to Anton Nosik, the portal of photonews will be started in September, 2014 (it became known later that the project received the name "Insulating tape"). On it will use only legal photos purchased from the third-party agencies or made by own press photographers.

"News in pictures without theft" — the Nose so describes the concept of the project. A basis of personnel structure — more than 10 former employees of photoservice Lenta.ru.

The website, according to the blogger, will it is registered as mass media. It will specialize in the publication of photos from different actions which will be selected "by the principle of the importance and beauty". The plot will be followed by the small text comment.

— We will not go to the USA to the presentation of new iPhone, but we will agree about legal use of pictures of photographers which are there — explains the principles of work the Nose.

He reported that the website and the corporate style for the photoproject are prepared by Artemy Lebedev's studio. Representatives of studio did not begin to comment on the participation in the project.

On what domain the portal of photonews will be located, the Nose did not begin to specify.

— The name which was registered by me with Lebedev in 1999 is considered — tells the Nose. — Once we with it did Lenta.ru, and from this time there was a certain domain. Then we did not start it, and now we will start.

It is expected that the photoproject will have five investors. Who they are, it is not reported. For 2 years the amount of investments should be about $2 million.

The second project of the Nose — the Shaggy Cheese SMM agency.

— In this company people who in Lenta.ru were responsible earlier for SMM work, conducted communities "Lentach", "Lenta.ru of Official" — the blogger adds. — All this began to be called "Shaggy cheese". The name was thought up by esememshchik, I agreed with it. This project earned, and there are already clients.

The third project — TV channel which will be broadcast on YouTube. On it will show clips length up to five minutes. People who worked in Lenta.doc earlier — the video section of Lenta.ru will work on this project.

— There are people who nasnimat many educational clips, and they do not know where to put them. We took about 900 on implementation. Let's be engaged in production and promotion of video — explains the Nose.

It does not disclose activity of other two companies yet.

— Not less than 35% of a share in the company will be received by representatives of the editorial office that nobody came and did not tell "I will dismiss all of you" — future co-owner of holding tells.

What percent will get to Nosik, he did not report, having noted only that shares in all five new projects will belong to one his company. Its name also is not disclosed^[2] yet^[2].

Stop of the Insulating tape project. Money came to an end

In December, 2014 it became known that Anton Nosik temporarily closes photomedia Insulating tape, work on which was conducted since April, 2014. Nosik told about this TJ^[3].

In the Insulating tapes project "several million rubles" were invested, declared the Nose. The business plan provided 65 million rubles of costs for the first two years from which about 15 million were the share of a starting phase.

According to him, six investors "fell off" the project, and there were only a Nose and its partner, but they finished own money. Some time the project was engaged in search of new investors, however it did not bring results.

At some investors of a circumstance changed so that they fell off the project, and at those who wanted to continue, money came to an end. Perhaps someone from investors at whom money obviously did not come to an end, had a feeling of the political risks connected with ownership of media.

The nose told that development of design of Insulating tape continues as the order is paid completely, but creation of the engine for the website of the edition is not complete. That content in which creation edition "Insulating tapes" was engaged (in it eight people worked), "will be put away in a table", however it is going to be published in the form of archive when the website is started.

According to the Nose, employees of the photowebsite are already warned that they can look for other work as further he cannot pay salaries to them. According to Iodine, part of them passed into the communication agency of Demyan Kudryavtsev "Clearly" which is in the same building of Narkomfin, as Insulating tape.

Desire to invest in the project of the photowebsite was also affected by the law limiting a share of foreign persons in the Russian media assets with 20 percent, noted the Nose.

At almost all people who are engaged in business in Russia circumstances changed. People generally earn in rubles, work at the Russian market, they have a serious review: they reduce production, they leave clients and partners. People who diversified the assets earlier, investing in the Internet, now are interested in saving those assets which they had all road. Ownership of media became lately a subject of concern and generated doubt in the subsequent liquidity of media assets at some of our investors.

Employees continue to come into former office, specified the Nose. At the same time at the second project working at the same office — the Shaggy Cheese SMM agency — did not arise big problems because of crisis in economy: according to the media manager, reduction of the amounts of the advertizing contracts "Cheese" tries to replace with attraction of bigger number of new clients.

2016: Award of a penalty in the amount of 300 thousand rub

In 2016 Anton Nosik was condemned for extremist publications on the Internet. It was fined 500 thousand, later the court lowered a penalty to 300 thousand. He paid off a debt at once, but then took the Constitutional court to appeal against the wording of Article 282 of the Criminal Code of the Russian Federation.

2017: Death

On July 9, 2017 it became known that last night Anton Nosik died. According to some media, according to the preliminary information, the 51-year-old journalist died from heart attack.

Awards

Winner of several Internet awards: National Internet award, ROTOR and ROTOR ++ and others.

Notes