Lebedev Sergei Vladimirovich

Lebedev Sergei Vladimirovich

Biography

Education

• Antwerp Management School - Executive MBA
• Lomonosov Moscow State University - World Politics

Career

Behind Sergei's shoulders is work in international technology leaders: SAP, Oracle, Apple, Gartner, where he built comprehensive B2B business models and developed strategic directions in Russia and EMEA.

Prior to moving to GreenData, he led business development at SAP UK and also headed the B2B direction at Ozon Bank, where he implemented an ecosystem approach to customer management. His portfolio includes projects for companies such as Lloyds, ICBC, EBRD, VTB, Alfa-Bank, Rosgosstrakh, KazMunayGas and others.

2025: GreenData Chief Commercial Officer

GreenData on July 8, 2025 announced that in the context of active development and expansion of its presence in priority segments, it is moving to the next stage - strengthening business functions and preparing for international expansion. Sergey Lebedev appointed to the position of commercial director (CCO). Read more here.

Sergey Lebedev joined GreenData at a time of active growth of the company to head the block responsible for commercial development.

Sergey's extensive experience covers the entire cycle of building a vendor business - from direct sales and partner channel development to customer success and go-to-market strategy. This set of competencies will be an important driver for the further development of GreenData.

GreenData is a technologically mature platform with strong scaling potential. Our task is to strengthen the commercial model of the company, develop the partner ecosystem and ensure access to new segments. We are aimed not just at growth, but at sustainable business development, based on understandable value for each customer, - said Sergey Lebedev.

2026: TAdviser Interview

Over the past three years, a tangible trend of changes in approaches has emerged in the Russian IT services market. Import substitution ceases to be an emergency reaction and is increasingly turning into a strategic task: companies are building a long-term architecture based on local products, carefully considering the economy and risks.

Approaches to IT landscape design are changing: instead of choosing between a monolith and microservices, a composite architecture with flexible modules is formed. Individual solutions give way to platforms and ecosystems, and AI ceases to be a beautiful demo function and begins to bring a measurable effect. Against this background, low-code and no-code from the "sandbox for prototypes" turned into a strategic tool for import substitution, reducing migration risks and compensating for personnel shortages.

Sergey Lebedev, Commercial Director of GreenData, talks about how import substitution 2.0 differs from the first wave and why low-code becomes one of the pillars of technological independence. Read more here.