Feed Online

Main article: Mobile applications

2024

Networking Sites and Applications

Tape"" has completed the process of merging sites mobile applications trade and networks and its own delivery service. The company announced this on September 3, 2024.

source = Tape

Lenta has created an omnichannel platform for customers. The company has combined delivery service and retail network sites and applications. Customers can familiarize themselves with the assortment of a particular store, get information about the presence of a particular product and choose their favorite categories for cashback in their personal account. A single site and a single application with a user-friendly interface can satisfy any user need, which creates a seamless client path, regardless of which window he is used to using.

The process of merging storefronts went in stages and started with the unification of mobile applications. Storefronts are available to users operating systems iOS and. In Android July, the retail chain completed the merger of the company's sites and delivery service. The site is now in a single domain lenta.com.

The company expects that the creation of an omnichannel platform will have a positive effect on operational efficiency and improving customer experience.

Шаблон:Quote 'author = said Lenta's online business director Solomon Kunin.

Implementation of NWS payments

Lenta introduced payment for goods through the Fast Payment System (FPS) in the application and on the website of its own Lenta Online service. The company announced this on February 6, 2024. Read more here.

Start Click & Collect Technology

The tape launched Click & Collect technology for users of the Online Feed application. Previously, pickup could only be ordered on the company's website or in a separate application. The company announced this on January 29, 2024.

source = Tape

Customers can order all necessary goods, including alcohol and tobacco products, at store prices. You can pay for the order online or at the checkout upon receipt. If there are alcohol or tobacco products among the goods, payment is possible only in the store after checking the age of the buyer.

To receive an order, you need to click the "Soon I Will" button in the "Online Feed" application a few minutes before visiting the store. During this time, employees will transfer it to the pick-up desk. The order can be picked up at any time after completion of its assembly and until the end of the delivery desk.

In three stores in Krasnodar, you can use the option around the clock.

2023

Application of Snowplow Technology

Tape The Online service has reduced time collections data about client behavior and minimized the speed of detection and registration of incidents thanks to the application of open source the solution. Lenta Snowplow announced this on November 10, 2023. Read more here [1]

Implementation of the system for planning the work of online order pickers

Data-Office specialists of the Lenta Online delivery service completed the implementation of their own system for planning the work of online order pickers and scaled it to all hypermarkets of the Lenta network throughout Russia. The company announced this on September 26, 2023.

Previously, the schedule of personnel was drawn up manually, taking into account the average number of orders collected by one picker, which could lead to inefficient use of resources.

When developing the optimization algorithm, the following historical data were taken into account: the number of orders in a particular store every hour on weekdays, weekends and holidays, seasonal factor, the presence of promotions, the duration of the shift, the minimum and maximum number of pickers in the shift, as well as the average assembly time of one order. In addition, calculation parameters were used, such as the costs of assembling one order and the wages of the picker.

Taking into account the current data array, the optimization model understands how many pickers should be put on shift and how profitable it is for the company to attract an additional number of employees to assemble more orders. The forecast is recalculated and optimized on a daily basis based on the data received by the system for the comparable past period and the promo plans planned for the future.

The use of the resource optimization system and the multiplication implemented earlier allows Lenta Online to reduce CPO (Cost per Order) by up to 20% and increase performance by 17%. The system is flexible and integrated into the TMS (Transport Management System), which allows you to automate the process of personnel withdrawal for the planned number of orders.

When developing the system for optimizing the schedules of pickers, we were based on the calculation of the potential effect of its implementation, an assessment of the complexity of testing and implementation. The first tests showed a statistically significant reduction in the cost of assembling orders, which made it possible to bring the project to life. As a result, we got a great example of how Data Science teams and operations work together. MVP was made in a month, and stores began to receive new recommendations immediately after the test - two months after the start of the project. A year later, we launched a ready-made flexible system fully integrated into the company's main processes, "commented Dmitry Bodunov, Director of Data and Analytics Management for Lenta Online Services.

Currently, the Data-Office team has begun developing an optimization model for delivery couriers.

Availability of ordering products through the Tinkoff application

Customers of the Tinkoff mobile application have access to ordering products from Lenta. You can order products with cashback up to 10% on the City tab. Tinkoff announced this on September 5, 2023.

The collection and delivery of orders is carried out by employees of the delivery service "Lenta Online." Read more here.

Reduce shipping costs by 2 times

On June 9, 2023, Lenta announced that its delivery service Lenta Online has reduced the cost of the minimum basket for ordering and the threshold for free delivery.

The service has halved the cost of the minimum order, which is now 500 rubles. Delivery from the store, which is within a radius of 10 kilometers from the buyer, will be free when ordering from 1,000 rubles.

In addition, the service delivers orders for summer cottages to suburban villages, which are 25 kilometers from the Lenta store. The minimum cost of an order "for a summer cottage" will be 1,000 rubles, free delivery is valid when ordering from 2,000 rubles. Users of the service have access to an assortment of more than 35,000 items, as well as large products such as swimming pools, tents, garden furniture and bicycles.

The terms and conditions apply throughout the territory of the Lenta Online delivery service.

Customers of Lenta Online can check the availability of the service and the cost of ordering in a mobile application or on the website by specifying their delivery address.

Pilot project for cleaning apartments and offices

On April 12, 2023, as part of a pilot project, Lenta began offering customers a service for cleaning apartments and offices, which was launched in partnership with the full-spectrum cleaning company FreshClean through Lenta Online.

Customers of Lenta Online can use the calculator to calculate the cost of services and leave an online request for cleaning on the site. After processing the application, an employee of the cleaning company will contact the client by phone. Service fees are accepted by FreshClean.

In addition to standard types of cleaning (supportive, general, after repair), you can use the marble restoration service and order dry cleaning of furniture and curtains.

At the initial stage of the partnership, the service is available in Moscow and the Moscow region.

If the pilot project is successful, Lenta Online plans to expand the offers for the offered services.

Lower operating costs due to the development of the delivery planning algorithm

On March 3, 2023, Lenta announced that it had increased the efficiency of delivery of orders from stores in all cities of operation due to the development of the planning algorithm.

The multi-delivery algorithm is implemented in two services: Online TMS (Transport Management System), developed by the Lenta Online team, and open source VRP (Vehicle Routing Problem) -Solver. TMS receives orders, the system evaluates delivery resources, VRP calculates and builds the optimal road route taking into account the time and address of delivery, the road situation, weight and size properties of goods and the cost of using a car. This combination of services is unique to the country's delivery market.

The introduction of "multi-delivery" in combination with previously launched multiplication allows the company to save resources and increase the number of orders delivered by one courier by almost 45%.

The company has begun testing the "multi-delivery" version of the V3.0, which scales even faster to different store formats, prioritizes modes of transport depending on the cost of delivery and builds routes for aggregators that fulfill orders through their own website and mobile application "Lenta Online." In the first weeks of the test of the new version, operating costs decreased by 10%.

2022

Launch of round-the-clock delivery

The Lenta Online service began delivering orders around the clock. This was announced on December 20, 2022, "Ribbon" one of the multi-format. retail chains Russia

The option was tested in St. Petersburg, where buyers can receive goods within one hour.

As of December 20, 2022, 40 Lenta hypermarkets and supermarkets were connected to round-the-clock delivery in 11 cities, including Kazan, Krasnodar, Nizhny Novgorod, Novorossiysk, Pskov, Rostov-on-Don, St. Petersburg, Saratov and Penza. If you select this option, the standard conditions apply without additional restrictions.

The company plans to scale its round-the-clock delivery service throughout Russia.

Ability to order delivery on a special website

Lenta on November 22, 2022 announced that it had launched a special online.lenta.com website on which you can arrange the delivery of goods. After authorization, the customer is given access to a large assortment of goods. In addition, you can order delivery in the Lenta Online mobile application.

The Lenta Online website runs on the same server as the mobile application, this allows you to make improvements simultaneously on two windows. According to the results of the test launch of the site, the conversion of the delivery service increased by 42%, and the average checkout time decreased by 53% for new buyers and by 8% for permanent ones.

According to the results of the test launch, the average check increased by 11 percent, and the conversion to purchase - one and a half times. The launch of the updated site will allow us to improve the client path and increase operational efficiency, said Lenta's Director of Online Services Dmitry Ivanov.

Launch of delivery from pharmacies "Aloe"

Lenta on October 12, 2022 announced the launch of drug delivery from Aloe pharmacies.

The project started in test mode in four pharmacies in St. Petersburg. Users of the Lenta Online service will be able to order medicines that are dispensed without a prescription from pharmacies of the Aloe federal network. At the project launch stage, buyers have access to more than a thousand items, they can be paid for and received in one order along with goods from Lenta. The range will be expanded to 20,000 items.

To integrate the project, the company's specialists have improved the SAP system settings so that Lenta can act as an agent in the sale of goods and services of other sellers. The universal API allows you to quickly integrate with new sellers in terms of assortment, balances, warehouses, prices and status by order.

Шаблон:Quote 'author = said the director of online services of the company Dmitry Ivanov.

Lenta plans to scale its drug delivery service in Moscow and other regions.

The company began to cooperate with the federal pharmacy chain Aloe in August 2021. As of October 2022, pharmacy outlets operate in 180 stores of the retail chain.

Launch of cashless tip transfer for delivery service employees

Lenta, one of the multi-format retail chains in Russia, has introduced a tip payment service for employees of its own delivery service Lenta Online. The company announced this on March 21, 2022.

The average remuneration was 100 rubles. After receiving the order, the user of Lenta Online can evaluate the work of the collector and courier, leaving a tip in the application. Their size is determined by the client itself. The remuneration goes to the bank account of delivery workers.

In the first month after the launch of the remuneration system, 5 percent of Lenta Online customers have already used the option.

Many users of the service asked us to develop such a mechanism to thank couriers and collectors for their high-quality work. Thanks to the option, we give employees additional motivation, which allows you to improve the quality of express delivery, noted , Dmitry Skiba, Director for Online Business and Professional Clients

2021: Testing express delivery of goods of the most popular assortment

On December 14, 2021, the Russian retail network Lenta announced the testing of express delivery of the most popular assortment of goods within the framework of the Lenta Online service.

The user can select the "Fast" option in the mobile application and receive the order within 20 minutes. The products will be delivered from a nearby store. The minimum amount for placing an order is 500 rubles, delivery can be free with a check from 1,500 rubles. In addition, the buyer can select the "Many" option and receive goods within a few hours from the moment of checkout. In this case, the user will have access to goods from the range of the hypermarket, which has more than 25 thousand goods. Shipping costs depend on the purchase amount.

The company is testing this functionality in several districts of Moscow, Novosibirsk and St. Petersburg. The determining factor in the choice of locations where the pilot takes place was the density of stores in which orders are collected. The project involves a store previously owned by the Bill retail chain, which Lenta acquired in the summer of 2021. The deal allowed expanding online delivery in Moscow. In the future, the company plans to increase the number of cities and districts whose residents will have access to different purchasing missions.

"Thanks to the opening of small format stores and the integration of outlets acquired as part of M&A transactions, we have additional opportunities for the development of the Lenta Online service. The fast delivery format is in high demand among customers and has already gained popularity among buyers who have new options available, "said Dmitry Skiba, director of online business and work with professional clients of Lenta.

Previously, Lenta offered the ability to make purchases online using its click-and-collect and express delivery services on the day of order.