Ozon: AI-generator of photos of clothes on a virtual model

2024: Introduction of a tool for generating photos of clothing

Ozon has developed its own tool for generating photos of clothes on a virtual model using algorithmic machine learning. This will allow Fashion sellers to simplify content creation as much as possible and optimize the cost of content preparation. The company announced this on May 7, 2024.

While the tool works for free in test mode and so far is available only for a part of sellers in some subcategories of women's clothing (for example, blouse, top, longsleeve, turtleneck, etc.). Soon it will be able to use all sellers of women's clothing available subcategories, and the functionality of the AI generator will expand.

The tool with artificial intelligence is available in your personal account - the seller needs to enter the AI generator, upload a photo of the item of clothing against a homogeneous background to the platform and wait for the result. If ready, the resulting image with clothes on the model, the seller can upload to the product card.

Ozon is constantly improving technology for sellers that allows them to find new buyers, increase their sales, and make it easier to create and work with content. In the fall of 2023, Ozon launched a video autogeneration service using machine learning algorithms that sellers use to promote goods on the site. They attract the attention of users and allow you to stand out from other products - when promoting, video announcements bring sellers one in eight orders.