T-Data Analytical Platform

The main articles are:

• Big Data
• Data mining Data mining

2025: Entering the Analytical Consulting Market

Based on the analytical platform T-Data, T-Bank launched a research training service for large and medium-sized companies based on big data. The service will help businesses make strategic decisions based on an analysis of the activity of consumers of goods and services. The database for analytical reports is based on impersonal data on transactions of more than 52 million T-Bank customers. This was announced on October 21, 2025 by T-Bank.

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Фото: T-Bank

As reported, analytical consulting is intended for businesses from retail sectors: FMCG, HoReCa, e-commerce, fashion, pharmacies, production and other industries with a wide consumer audience.

Analytics from T-Bank can allow large and medium-sized businesses to gain more practical conclusions about potential customers and integrate them faster into their business development strategy, product plans and marketing launches.

A business on a specific request will be able to receive a comprehensive detailed study with up-to-date data, conclusions and recommendations on consumer behavior:

• what, where, how and when customers buy bank
• detailed portrait of buyers
• loyalty analytics
• shopping cart structure
• Recommendations for Effective Customer Communication Channels
• competitor analytics

All conclusions are based on the results of quantitative analysis of aggregated data on consumer behavior of more than 50 million Russians. Research is not published in the public domain and is provided only to the customer for his business tasks.

Service capabilities:

• The research is based on unique impersonal data on purchases and behavior in lifestyle services of T-Bank ecosystem customers - more than 51 million customers and 41 million transactions per day for 9 trillion rubles per year
• Focus on solving strategic problems of big business through the analysis of four blocks: audience, assortment, loyalty and communication channels
• Interpretation of large impersonal data on buyers through the T-Data analytical platform - based on many years of market research, a scientific approach to data research, a deep understanding of macroeconomics and accounting for investment forecasts
• Not only in-depth analysis of all transactions and consumer behavior of T-Bank's clients, but also access to impersonal data on transactions of customers of other banks with bank cards and when paying by other means
• Analytical consulting will help determine which promotion channels work best online and offline. Suitable for strategy evaluation, growth hypothesis generation, assortment planning and sales

Often businesses lack a holistic picture. Although there seems to be a lot of data - CRM, loyalty, cash operations - it turns out to be difficult to understand who exactly your client is, what affects him, where you lose money and how to move on. T-Data collects this holistic picture based on the real behavior of millions of people - their purchases, routes, habits - in the form of impersonal data. And it can help companies make better, bolder decisions. Analytical consulting allows you to "see" your client: where he lives, what he buys and how his behavior changes over time. The T-Data study shows what products work in conjunction, when and why customers get lost, and what advertising and product solutions do bring effect. For some, this is a story about finding new locations, for some - about restarting communications, for some - about holding the core of the audience. But the point is the same: T-Data turns a large stream of disparate impersonal figures into an understandable and accurate basis for strategizing and making more accurate decisions. told Maxim Savchenko, head of the analytical project T-Data

The Dixy chain of stores has already used the service. Thanks to a report on the behavior of buyers in different parts of Moscow from T-Data analysts, the company was able to find the best locations for opening darkstores in the capital.

Analytical consulting is part of T-Bank's comprehensive approach to working with large and medium-sized corporate clients. In addition to research, companies can use an advertising platform, various ways to accept cashless payments and other digital products that can help with managing growth, building a funnel sales and increasing business efficiency.

T-Bank cultivates a data-driven approach to decision-making and product development. The right use of data is key to success in today's world, so T-Business is actively introducing analytical tools into solutions that can help entrepreneurs of all levels - from startups to large corporations - achieve their business goals. T-Bank understands and studies the needs of tens of millions of active retail customers. They interact daily with T-Bank's banking application and lifestyle services, and this relationship provides an understanding of their needs and behavior. Use this information to create personalized products. told Igor Ivanov, Vice President of T-Bank, Director of T-Business