"Internet Marketing in IT" rate

Subject 1. Copywriting in IT. Creation of texts and filling of the websites.

1. Introduction to copywriting. Basic concepts. Importance of copywriting in the IT industry
2. Types of texts relevant for IT, and processes of their creation. Channels of distribution of content
3. Features of writing of Internet texts for the Internet
4. Features of the text for IT products in B2B and B2C
5. the Principles of the selling texts. Landing Page for an IT product
6. Features of behavior of readers in network and in offline. Why people do not read also what with them to do

Case study: studying of successful and unsuccessful examples of different texts.

Practice: error correction in development of texts. Creation of a prototype of landing page of the interesting IT product (the selling page).

Subject 2. IT marketing on social networks (SMM).

1. Vida of social media. Difference from traditional advertizing
2. Social networks in a foreshortening of IT products. VKontakte, LiveJournal, Facebook, Twitter. Audience of social networks and general statistics
3. the Strategy of work in social media. Goals and Objectives
4. Instruments of involvement of audience and work with it. Communities, profiles, applications, targeted advertizing, tenders, actions, SMO
5. Work with leaders of opinions
6. Managements of discussions in social media. Work with reputation
7. Efficiency evaluation of the actions using social networks
8. Own blog of the company. For, against, the key moments

Case study: Practical cases of promotion of business through social networks

Practice: the choice of platforms for promotion of the IT product and development of strategy of its promotion.

Subject 3. Work with online media.

1. Work with thematic communities
2. Habrahabr, Cnews and others
3. Promotion of an IT product using news.
4. Generation of news occasions
5. How to write the good press release

Case study: studying of cases of work with thematic communities. Studying of successful and unsuccessful examples of news texts.

Practice: We correct errors of news texts. We write own press release about an IT product.

Subject 4. E-mail marketing or all about mailings in IT.

1. What is e-mail marketing. Relevance for IT
2. That it is good and that it is bad in e-mail marketing
3. Target audience
4. Frequency and occasion
5. Tools
6. Efficiency

Case study: studying of examples of competent and illiterate mailings, their differences from spam.

Practice: drawing up texts of mailing for an IT product on different cases of life.

Subject 5. Strategy of Internet advertizing and media planning.

1. Targeted advertizing (advertizing on social networks)
2. Media advertizing
3. Mediamiks of the Internet and the press in IT
4. Non-standard advertizing in IT: special projects, video, virus advertizing, interactive
5. Civil marketing
6. Branding on the Internet

Case study: studying of successful cases of Internet advertizing in IT.

Practice: I develop strategy of Internet advertizing of an IT product.

Duration: 32 academician of hour

Cost: 20,800 rubles.