AR Beauty Ads

2023: Product Announcement

On October 25, 2023, the holding company Google Alphabet announced the augmented reality AR Beauty Ads advertising platform. It is focused on promoting beauty products through. Internet Brands will be able to advertise their products using a new interactive tool - the "virtual fitting room."

Google notes that beauty products are some of the most difficult products to buy, especially in online stores. The fact is that the beauty market is extremely diverse, but at the same time each consumer has individual preferences. And therefore, tasks such as, for example, finding the right shade of lipstick can be difficult and even discouraging. AR Beauty Ads technology is designed to simplify the process of choosing beauty products and make it more exciting.

Google announces augmented reality advertising platform

Through the "virtual fitting room" buyers can see how certain cosmetics look on different models or on themselves. In the second case, augmented reality technology is used, which allows you to apply effects to the image of the user's face in real time. In this way, you can "try on" lipstick, foundation, eye shadows and hair dye.

The new AR tool complements traditional product information such as its description, price and possible promotions. In addition, Google has implemented a simplified checkout process to speed up purchases. "Virtual fitting room" is available through a browser on smartphones and tablets. Users can pick up the most suitable products for themselves L'Oreal, Garnier, Covergirl, Dior Beauty, Fenty Beauty, Laura Mercier and other brands. For cosmetics manufacturers, AR Beauty Ads is another way to attract customers.^[1]

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