Absalon CRM

The solution Absalon CRM is developed on the innovation Dynamics CRM 2011 platform. Its functionality meets industry requirements of the pharmaceutical market and allows to solve the most relevant problems of the industry – database maintenance of medical institutions, health workers and drugstores; management of medical representatives and distribution of pharmaceutical medicines. Today the solution is implemented in such known world pharmaceutical companies as Phadia AB, Lundbeck, ACO Nordic, etc.

Work with medical representatives – the most important part of activity of any producer of pharmaceutical medicines. The efficiency of promotion of medicine in the market depends on competent creation of a system of interaction and control.

Proceeding from requirements of the market, a system gives the following key features:

• maintaining uniform base of treatment and prevention facilities, drugstores and doctors;
• creation of a system of interaction between medical representatives and doctors/pharmacists (binding to a certain doctor, work planning of the medical representative, etc.);
• calculation of KPI of activity of the medical representative on the basis of reports on visits;
• calculation of KPI for supervisors on the basis of these questionnaires of assessment of employees;
• instruments of collecting of marketing information and subsequent market research;
• instruments of collecting and data analysis about sales of medicines in drugstores;
• tools for preparation of cycles of promotion of a certain product portfolio
• etc.

The distinctive feature of the solution Absalon CRM is that it provides tools for automation of auxiliary processes, so-called xRM (eXtended RM, expanded management of the relations), in the pharmaceutical companies: project management, personnel management, processing of addresses, etc.

According to Andrey Zamyslov, the Head of Department of Microsoft CRM and Sharepoint of NaviCon Group company, "our company a progressive tense fruitfully works with leading companies of the pharmaceutical industry: Nycomed, Servier, Novartis, etc. In the course of cooperation we saw that automation of CRM processes is extremely important for them. The solution Absalon CRM proposed by us is more attractive to information support of business processes of the pharmaceutical companies, both at the price, and on quality in comparison with the automated systems used today. Besides, if to consider that in many known western companies he with success is exploited, then in Russia it will be simpler to their representations to build interaction with head office".