| Developers: | Skillbox (Skilbox) |
| Date of the premiere of the system: | August 2023 |
| Last Release Date: | 2025/04/21 |
| Branches: | Education and Science |
| Technology: | Distance Learning Systems |
Content |
2025: Advertising Launch
The brand media of the educational platform Skillbox has launched advertising. The placement of banners has become available to advertisers, and the option of special projects will be launched in the near future. The exclusive partner for the development and sales of advertising in Skillbox Media was the digital inventory marketplace Centra, part of the RW + group. The company announced this on April 21, 2025.
Skillbox Media is a brand publication of Skillbox's professional and personal development education platform. Media for April 2025 includes 16 thematic sections. The most popular of them are: Code, Design, Marketing, Management, Development, Cinema and Music, Education, Gamedev. The core of the audience is women (51%) and men (49%) aged 25 to 34. Monthly media coverage - more than 6.5 million visits per month, more than 300 thousand users read it per day. Media also owns large Telegram channels and VK communities "People and Code," "Field," "Education 4.0" with a monthly coverage of more than 1.5 million users in social networks.
 | Brand media is one of Skillbox's key assets. Initially, in 2018, the project was conceived as a platform for self-education and development, to create a community of those who want to draw new things from relevant areas. Through media, we popularize educational content, build a dialogue with experts and talk about industries from the inside. The project grew into a strong and independent media with a wide audience, demanded content and recognition of the professional community. As of April 2025, this is about 300 materials and more than 6.5 million visits monthly, as well as prestigious awards in media awards. We see sustained interest from brands and want to give them the opportunity to talk about themselves in an environment where users are truly engaged. The launch of advertising formats is a logical continuation of development and the opportunity to unite strong projects and a strong audience, "said Kirill Chumakov, Marketing Director of Skillbox Educational Holding. |  |
| | The main audience of the media is people interested in learning and development. There are articles on the site for both beginners and professionals, - said Stepan Gevorkyan, director of bailing at Centra. - Since we will be able to target advertising on topics - and there are more than 150 of them in the media - with the help of Skillbox Media, brands will be able to reach target audiences with suitable interests. We expect that high reader confidence in industry media content will make advertising effective. | |
Banners inside media articles are available to advertisers as an advertising inventory. A large horizontal banner above the article, a vertical banner to the side of the article at the beginning of the document and a horizontal banner inside the article along its width. Later, the format of special projects will also be added.
2023: Platform launch
On August 31, 2023, Skillbox announced the launch of an educational platform with courses from leading universities. The new site was called "Academician." More than 140 million rubles were invested in the project.
On the platform "Academician" you can take online courses developed by top Russian universities, colleges and industrial partners. By early September 2023, courses developed by institutions such as, HSE,, MGIMO, and MIPT RUDN Moscow Institute of Psychoanalysis the Open College are available. Among the vendor corporations, for example, the National Center for Public-Private Partnerships (part of the group) and are already represented. ВЭБ.РФ Online Education Development Fund
More than 200 courses are presented on the new platform, and by the end of 2023 their number will grow to 300. Their duration varies from one to four months. Classes are held in asynchronous mode with the execution of practical tasks, tests and cases.
The resource has both paid and free courses. The average cost of paid is 5 thousand rubles. The platform features several key sections including science, humanities and social studies, exam preparation and foreign languages. They present narrower directions, and themes on them.
After authorization, users will receive free ten-day access to two modules of all paid programs. In addition, the developers promise that in the near future users will have the opportunity to subscribe for a month - at this time they will have access to all paid courses.
| | The importance of online education is growing every year, but at the moment Russian universities still do not have enough opportunities to qualitatively teach students remotely. The platform can become the basis for changing education in the digital environment. We plan to unite leading universities on one site so that Russian education becomes convenient, effective and in step with the times, "said Sergey Popkov, co-founder and director of business development at Skillbox.[1] | |
Notes
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