Accenture Applied Intelligence

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2021: Announcement of Intelligent Intelligence Platform for Retailers

On June 30, 2021, Accenture announced that it had developed an intelligent analytics platform for retail companies. With its help, retailers will be able to solve a wide range of problems: from intelligent pricing and optimization of promotional activities to analysis and forecasting of sales.

Applied Intelligence

According to the company, the development of Accenture is implemented on the stack of solutions Microsoft using the technologies, Microsoft Azure,/and Big Data. AIML PowerBI Accenture, together with Microsoft, provided trial access to it at the Microsoft Technology Center.

The Accenture analytical platform is tested and based on our experience in implementing projects for customers from different regions with different requests. told by Artem Chernikov, senior manager of Accenture Technology in Russia

The platform promotes price elasticity, determines the potential demand for goods, which allows you to optimize prices to increase margins, revenues or sales. Also, development allows you to adjust the promo and choose the best products and periods for promotion. Promos can be planned both on the whole network and taking into account factors and expected indicators for different regions.

Also, the intelligent platform can be used for more effective sales management: calculating the margin and revenue of the retailer, as well as losses due to the absence of goods on the shelf. In addition, the development allows you to analyze the patterns of behavior of customers and their preferences in the assortment.

Applied Intelligence

A separate unit of platform tools is associated with optimizing the quality of service and work of the retail company as a whole. The use of the CPFR (Collaborative Planning, Forecasting and Replacement) solution helps you optimize supply chain efficiency, such as reporting information increased demand for seasonal products to the producer. The incident and case classification solution helps you optimize customer service.

According to Artem Chernikov, solutions are in demand among Russian and foreign retailers for June 2021:

• Reducing logistics costs and optimizing supply chains
• to determine price elasticity and optimize prices;
• helping to select, identify and plan promotions, make them the most effective.

The Accenture platform allows you to quickly get the result. However, you need to understand that there are no such box solutions aimed at solving analytical problems and based on machine learning and artificial intelligence technologies in June 2021. In each company, data is accumulated in an individual format, with its own depth and level of detail. It is very important to conduct an initial analysis of the data together with the customer, define business goals and only then predict the result. noted by Artem Chernikov

As of June 2021, Accenture and Microsoft experts are demonstrating a developed analytical platform to customers, in which they discuss possible application scenarios in accordance with the business tasks solved in companies.