AdTrack

AdTrack is a management system and optimization of promotion companies.

Optimization

• Optimizes advertizing campaigns on achievement of business indicators of the client.
• Uses own algorithms which proved the efficiency on hundreds of campaigns.

Transparency

• direct access to the current results of 24/7 advertizing campaigns you can also control the campaign course.

Adaptivity

• a system as much as possible adapts to features of any business.

The flexibility of integration allows to communicate with your internal systems and to work with data actually in real time.

2014

Integration with CallTouch

On November 20, 2014 Artics Internet Solutions announced integration of own analysis system and management of the advertizing campaigns of AdTrack with CallTouch, service of tracking of calls.

Integration of two tools will allow the advertisers using the AdTrack system for management of Internet advertizing to keep track of efficiency of advertizing campaigns not only through actions on the website, but also to consider the conversion made by phone. Tracking of calls to AdTrack was well, but required data transmission from the client's CRM system in a management system for advertizing campaigns. Setup of data transmission required extra works on client side and could borrow from several days to several weeks.

Existence in CallTouch of the developed API for data transmission levels a problem – information on number, duration and other parameters of calls is transferred automatically.

In AdTrack the possibility of tracking of conversion in calls up to a key word is provided, and connection of data on calls takes less than an hour. At the same time no actions from the advertiser are required.

The functionality, according to developers, will be most demanded among advertisers in the field of the real estate, at car dealers, medicine and other types of business with the difficult products requiring consultation – in such cases the most part of conversion are the share of calls.

Kirill Petrovsky, the director of Artics Internet Solutions technologies, noted:  "Calls of potential clients – an obligatory element of efficiency evaluation of modern performance-campaigns for some categories of clients. Efficiency of start and tracking of result of campaigns – other obligatory element. Integrating CallTouch, we solve both of these problems, increasing efficiency of start of campaigns on our AdTrack platform even more. It is pleasant that the market reached such maturity when in it there are qualitative and flexible systems of tracking of calls providing the developed API for stable data exchange with management systems for advertizing".

Katerina Baukina, the head of partnership department of CallTouch, told:  "More and more clients in the advertizing market are interested not just in receiving target traffic on the website and good subsequent conversion of this traffic, but also in cost optimization on advertizing, the choice of optimal advertizing channels and sources, and, in general, in reduction in cost of a lead. A situation today such is that the areas of work are quite clear and technologies are transparent, and in a prize there is the one who has bigger and optimum structured information for decision-making and convenient tools for instant implementation of these solutions. We in CallTouch are glad to introduce new opportunities in the AdTrack platform which is effectively solving these problems taking into account specifics of the Russian advertisers".