| Developers: | Google, Adidas Russia (and network of Adidas brand stores), Electronic Arts |
| Date of the premiere of the system: | March, 2020 |
Content |
2020: Announcement
In the middle of March, 2020 Google, Adidas and EA announced the joint project — the companies created smart shoe insoles which are connected to phone and transform data retrieveds to awards of the virtual game FIFA Mobile. Intellectual insoles are equipped with Google Jacquard technology which was used for data collection only on two Levi's jackets and on a backpack of Yves Saint Laurent earlier.
The product received the name of Adidas of GMR and already went on sale. The buyer receives couple of insoles, the operating tag which is inserted into a shoe of the dominating foot, and a dummy tag which is inserted into a shoe of the second foot for $40. This tag monitors movements using algorithms of machine learning on the device and will transform data to game awards of FIFA Mobile.
The insole of GMR is connected to the new application of Adidas of GMR which can be connected with a mobile profile of FIFA easily. At the same time the user will unlock Adidas the GMR exclusive program in FIFA Mobile which will offer new tests every week, for example, blows to a ball or jog on a certain distance. For the performed tasks bonuses and awards will be charged, but also, the application will regularly update tables of leaders of a virtual competition.
At the same time smart insoles should be always loaded to monitor movements. The battery is expected two-three full-fledged playings soccer or approximately for a week of use for less energy-intensive tasks. For charging it is necessary to take out an insole, to take out a tag from an insole, to load a tag through Micro USB, and then to put a tag back in an insole, and to insert an insole into footwear. It is necessary to reconcile to these restrictions, however such disappointments will hardly stop inveterate football players and players of FIFA Mobile.[1]
You See Also
- Smart house (Smart home)
- Systems of the smart house (world market)
- Systems of the smart house (market of Russia)
Notes
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