Adobe Marketing Cloud ранее Adobe Digital Marketing Suite

Adobe Marketing Cloud provides tools in the field of web analytics and optimization of content, allows the companies to make reasoned decisions and to provide success of the marketing companies.

Consumers can interact with the companies, using several different channels and devices. It is very important to have knowledge of how to attract, involve and hold the audience, for closer interaction with audience and successful monetization. Adobe Marketing Cloud provides the personalized interaction with consumers.

The solution Adobe Marketing Cloud allows the companies to get an additional profit, to combine marketing initiatives with key business objectives; create the integrated platform of data; analyze behavior of audience in real time; obtain up-to-date data (reports) for involvement of advertisers, perform data exchange for the purpose of expansion of opportunities of advertizing resources; to effectively perform media planning, to distribute and optimize an advertizing budget, to optimize content of the website / the digital edition proceeding from preferences of readers, to obtain information on the most demanded material and more effective methods of its placement.

The analytical group is provided by services: Adobe SiteCatalyst, Discover, Adobe Insight and Adobe Social Analytics. These services allow to receive the analysis in real time on 80+ to the metrics received from websites, mobile applications; make multilevel segmentation, comparison of the designed reports; analyze the data obtained from different sources; study behavior of audience in social media.

The group of optimization is provided by services: Adobe Test&Target, Adobe SearchCenter+, Adobe Search&Promote, Adobe Scene7 and Adobe Recommendations. These services give opportunities of testing and targetings of content; manage, optimize and deliver a dynamic content on all mobile channels.

Adobe does Microsoft Azure by a priority cloud platform for Adobe Marketing Cloud

In September, 2016 at the Ignite conference Adobe also Microsoft announced plans for strategic partnership. Together the companies will help business on the way of digital transformation and to provide individual approach and steadily high quality of service at each stage of customer interaction. Thanks to services Microsoft Azure, Adobe Marketing Cloud and Microsoft Dynamics 365 the enterprises will be able to strengthen a position of the brands in the market.

Under the terms of partnership of Adobe does Microsoft Azure by a priority cloud platform for Adobe Marketing Cloud, Adobe Creative Cloud and Adobe Document Cloud. Azure provides to Adobe reliable, global cloud infrastructure and the powerful platform of data processing for intellectual services, including universal remedies of machine learning and cognitive opportunities of Microsoft Cortana Intelligence Suite and SQL Server.

Microsoft does Adobe Marketing Cloud by priority marketing service in Dynamics 365 of the version of Enterprise, providing to the clients a powerful and most full range of marketing tools in new generation of intellectual business applications of Microsoft.

Jointly the companies develop the standardized information models marketing and business applications using artificial intelligence, machine learning and expanded analytic functions. Users will be able to apply these models to creation of new digital solutions in the field of marketing and sales. For maintenance of further development of innovations, Adobe and Microsoft make information models available to corporate clients, third-party developers and the partner companies.