Adobe Social

Adobe was released by Adobe Social which allows to integrate marketing on social networks with financial results of the company.

For the first time about product output it was stated in April, 2012, but the demoversion of the tool became available only at the beginning of September. Thanks to Adobe Social, users can trace all campaigns on social networks and estimate the impact of advertizing campaigns on sales and income of the business.

The companies which purchased a product will be able to obtain information on influence of each user of social networks on the actual income, learn about popularity of their posts, quantity of retweets and real sales. It will help marketing specialists to be guided when planning the next advertizing campaign only by the most effective users of the social networks bringing to firm a maximum yield. Adobe Social, works not only for Facebook and Twitter, it helps to obtain data from new social networks, for example Pinterest from where the program can collect and provide to the user data on the images which brought the companies real sales.

Adobe Social allows to create now social content and applications which can are published in Facebook, Twitter and on Google+.

Adobe integrates the new program with a number of interesting products for Internet marketing specialists. For example, with Adobe Test & Target which allows to do targeted offers to the users who came to the website of the company or online store from social networks or Adobe Discover which gives the chance to segment users and also with Adobe Insight showing as social networks provide inflow of traffic to online store or on the website.