Arive Makeup

2023: Brand Building

On December 21, 2023, the online store with the delivery of products and household goods "Scooter" announced its own brand of cosmetics Arive Makeup. The partner in the framework of this project was the Russian marketplace Megamarket, the largest shareholder of which is Sber.

It is noted that under the Arive Makeup brand, decorative cosmetics are offered with "an emphasis on multifunctionality, convenience, clean compositions and creativity." The products are aimed at a wide audience and at different types of appearance. A rich palette of shades is available - for both daytime and evening makeup.

"Scooter" announced its own brand of cosmetics Arive Makeup

Arive Makeup, according to the project's art director Masha Vorslav, unites expertise from professionals in makeup and online retailer. The project is led by Elena Zolotareva, who previously participated in the promotion of the Vivienne Sabo cosmetic brand on the Russian market.

The Arive Makeup collection as of the end of December 2023 includes foundation, face contouring products, black mascara for detailed lash volume, matte and shining shadows, eyeliner, gels and liners for eyebrows, lipsticks, glitter, as well as accessories - brushes and sponges (including in the form of sets). The presence of Blush and Sparkle palettes stands out: each has two shades of blush lipstick, which "mix and blend perfectly." The cost of most products is in the price range from 600 to 1,500 rubles, but some products can cost more.

With the new Arive Makeup brand, you can express yourself as you want: be bright, gentle, calm or daring, but always be yourself. Make simple makeup for every day or decide on experiments, - noted in the Telegram channel "Megamarket."[1]

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