| Developers: | Avito.ru (Avito, KEH eCommerce) |
| Date of the premiere of the system: | 2025/06/18 |
| Branches: | Advertising, PR and Marketing |
2025: BAT Platform Introduction
artificial intelligence Avito On June 18, 2025, the team introduced the BAT (Benchmark for Auto-bidding Task) platform, a Russian opensors simulator that allows you to test and optimize algorithms bets in advertising auctions.
BAT simulates the real conditions for advertising auctions, allowing developers to connect their algorithms, launch simulated campaigns and compare the effectiveness of different models - before launching in production. This helps you find solutions that bring more clicks at the same cost.
BAT is built on real anonymized data, the volume of which, according to publicly available information, is 1000 times higher than iPinYou. This allows you to test algorithms in conditions as close as possible to the operation of modern advertising systems - with a high load and complex scenarios.
According to Avito researchers, BAT will help:
- advertising platforms - increase revenue by 10-20% due to a more accurate distribution of advertising impressions;
- advertisers - get up to 20% more clicks on the same budget;
- developers - experiment with algorithms without the need to build a complex infrastructure;
- users - see more relevant ads.
The BAT platform can substantially democratize the advertising technology market - small platforms and startups will have access to tools that were previously only available to large players. This will reduce entry barriers, simplify experimentation and accelerate innovation.
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