Developers: | Barcelona (football club) |
Date of the premiere of the system: | June 2020 |
Branches: | Entertainment, Leisure, Sports, Financial Services, Investment and Audit |
2020: Announcement of FC Barcelona cryptocurrency
At the end of June 2020, it became known that FC Barcelona released its own cryptocurrency and earned $1.3 million from it in 2 hours.
The club management put up for sale just over 600,000 tokens at a fixed price of $2.25, and two hours later the entire stock of tokens was sold out, and bidding began between users. Users from 106 countries participated in the purchase of tokens.
The club's cryptocurrency is called Barca Fan Tokens or $ BAR, and its sale was carried out either through the football club's own Socios platform or through the Chiliz cryptocurrency platform. It is known that after the start of trading, the BAR token rate soared by 420% - to $12.05. However, then it rolled back 50% and by the end of June 2020, each Barcelona fan token costs $6.25. Shortly after the initial sale of tokens, Chiliz CEO Alexander Dreyfus said on Twitter that tokens worth more than $770,000 sold out in less than two minutes.
The football club introduced its cryptocurrency back in February 2020. Then FC planned to issue 40 million tokens, but perhaps the management decided to sell tokens in batches.
The cryptocurrency is designed to attract new fans and entertain fans of old ones. BAR tokens allow holders to participate in polls and votes affecting a football club. In addition, you can buy special awards for tokens, for example, tickets to VIP zones for team matches and meetings with Barcelona players. The football club is already holding a vote among cryptocurrency-holding fans on what mural to post in the club's locker room at the home stadium.
FC Barcelona has more than 300 million fans around the world and is considered the most successful football club, earning $959 million in the 2018/2019 season. Hence the likely high demand for the team's cryptocurrency.[1]