Beeline Artificial Intelligence (Beeline of AI)

2019: Start of a system for corporate clients

On February 7, 2019 the VimpelCom company (Beeline) announced start of a system of artificial intelligence of "Beeline Artificial Intelligence" (Beeline of AI) for corporate clients. It is the tool for complex promotion on the basis of Big Data and machine learning.

As noted Beeline of AI in VimpelCom, the development purpose – to create for clients the mechanism which can optimize processes in any field of activity of the enterprise, from marketing to logistics and personnel management, on the basis of data bulk and algorithms of machine learning.

For corporate clients the neuronet first of all is offered as the marketing tool integrating online and offline promotion.

According to the statement of the developer, a system uses all possible channels – the SMS, voice messages, advertizing on the Internet – and can create up to 1 million creative messages for exact hit in the client's request.

"As service for corporate clients Beeline undergoes development of artificial intelligence technology within telecom market transformation when the main growth is the share of products with lower marginality, but with wider scope of use of services. By our estimates and customer reviews, system implementation of AI can increase investment soundness in marketing to 50%". Artashes Sivkov, executive vice president for development of corporate business of PJSC VimpelCom

"For February, 2019 a system Beeline of AI locates hundreds of mathematical models constructed using algorithms of machine learning and these users Beeline who agreed to their processing. At Beeline there are data bulks therefore we can build various and reliable predictive models which will help to optimize business processes of clients. We use a system Beeline of AI in own marketing campaigns long ago and intend to test our neuronet in other areas of work". George Held, vice president for development of digital and new business of PJSC VimpelCom