BelkaTestTech

Main articles:

• CRM (Customer Relationship Management System)
• Big Data

2021: Start BelkaTestTech

On August 18, 2021, the company BelkaCar announced the launch of the product - BelkaTestTech: in the applications BelkaCar there will be opportunities that will allow users to get acquainted with all technological capabilities and features, car to reveal the advantages of a specific model. The first partnership agreement was concluded with the brand: as Suzuki part of a joint project, in 2021, users car-sharing of BelkaCar Sochi in will be able to test Suzuki Vitara and Suzuki SX4.

The BelkaCar team was inspired to create a project by its users, who occasionally use car sharing to conveniently try out a specific car model and make a purchase decision. At the same time, the vast majority of users, according to statistics, use less than half of those options that were implemented by automakers for greater comfort and safety during the trip. The joint project of BelkaTestTech and Suzuki is designed to make the test drive much more effective.

BelkaTestTech for partners is both the ability to pilot functions and a channel for interaction with a potential buyer. The service will not only simplify the driver's interaction with the car, but also provide the automaker with access to its real audience, will allow you to collect information in almost real time about how interesting certain technical innovations are in specific markets. This approach takes user feedback to the level of really big data, and will help manufacturers continue to work on the product.

Since the launch of the service, we have developed experience in the field of fleet management, while a number of technological solutions and ideas have grown into full-fledged IT products that we are developing. One of these products is BelkaTestTech. As a technology company, we are constantly working to improve the user experience and it was very important for us that the project partner share these values, be ready to work with feedback and use the results in the interests of the consumer. In the face of Suzuki, we found such a partner. Our joint project not only opens access to completely different cars for car sharing, but to machines filled with elaborate and interesting solutions for our users, "said Ivan Nikitin, Director of Product and Analytics at BelkaCar.

The direction of BelkaTestTech has great potential for further development, testing various technological innovations directly in the car can be interesting not only to potential buyers of cars and automakers, but also to other technological companies from a variety of fields - from manufacturers of latest generation car tires to multimedia systems.