Brand Analytics of the analyst of a HR brand

2019: Submission of the solution on HR brand analytics

On May 22, 2019 it became known that Brand Analytics, developed and implemented the solution on HR brand analytics on the basis of the analysis of social media. This technology allows to analyze automatically references of own employees of the company which have a direct and considerable impact on reputation of a brand as the employer. As for competition of business "cadres are the key to everything", without control of the reputation created by employees, business can be left without the best personnel and under blow.

In practice the unpredictable behavior of internal personnel in social media turns into a headache for many heads. The reputation of business became "collective creativity" which needs to be controlled. But without technological solution risk control, own employees connected with expressions, it is impossible to implement in principle.

The automatic HR analytics in realtime online or packed into presentation reports is configured "on a turn-key basis" and is available right after a subscription to service. It is also possible to connect instant push-notifications on the situations requiring fast reaction. For example – staff reduction and closing of branches. Now you never miss content, problem for reputation or security, in social media from internal personnel. And for this purpose you should not spend own resources that often appears a problem for implementing solutions.

Not only the internal personnel, but also the former employees and potential candidates preparing for an interview or who already passed it often writes about a brand. The analysis of such responses on quickly multiplied "work" otzovika is also extremely necessary and complicated in the manual mode. For the solution of this task the Brand Analytics system includes the whole set of the technological solutions allowing to monitor automatically and all similar resources and, for example, relevatny task popular work groups in all social networks (for example - "It is overheard Beeline") and other similar communities.

Natalya Sokolova, CEO Brand Analytics noted:

What is actually necessary for the head of business? The best personnel in the market. Also it is desirable not to spend for their search months, weakening business and that queue from candidates stood behind your door at once. For this Brand Analytics proposes the technological solution giving to a HR command of the company the tool for risk control from expressions of internal personnel and for formation of the employer selecting in the market of an image to which the best personnel should be flown. The analytics of social media already proved the efficiency for PR managers and marketing specialists. Now queue of personnel officers.

HR commands of a number of the companies from banking sector, a telecom, retail and the sphere of public catering already began to use the Brand Analytics system.