Bringo

Today, when advertizing agencies offer a set of the different directions and platforms for placement of your advertizing, and it is more and more complex to control and measure quality of advertizing and its return, for marketing specialists and owners of business, very sharply there is a question of existence of the tool on tracking of efficiency of advertizing. Also, not less important task is job evaluation of the selling personnel. For the solution of these tasks there are already complete solutions allowing to keep track on the basis of phone calls of efficiency of each advertizing channel or, even, the advertizing concept used when holding an advertizing campaign. The technology which is applied in such solutions is called "Call Tracking".

Using Call Tracking it is possible to check efficiency of advertizing campaigns as offline (TV, radio, outdoor advertizing, advertizing in printed media) and online (Yandeks Direkt, Adwords, of Facebook, etc.). Besides, one of pluses is the recording capability of calls: you will be able to analyze communication of the client with your consultants, to eliminate introduced errors further, to increase efficiency of sales by phone, to strengthen control of communication of your sales managers and clients.

We will consider work of Call Tracking on the example of one of the technically stablest and long ago systems - "Bringo" (bringo.com.ua) working at the market.

What is Bringo

Bringo is a unique tool for efficiency evaluation of advertizing campaigns on call tracking technology. A system allows to analyze efficiency of each advertizing source and cost of involvement of the new client online. For example, conducting contextual advertizing campaigns in Google and Yandex, Bringo does possible being based on the data on conversion cost, to distribute advertizing budgets, at the same time without losing in efficiency.

As works

Virtual numbers CTN (Call Tracking Number) which you place in the promotional materials are provided to you, and all incoming calls from these sources are redirected on your usual (stationary or mobile) phone. CTN number can, to be placed on any of advertizing channels — it there can be your website, advertizing on TV/radio, Yandeks Direkt, Adwords, etc. For tracking of efficiency of your website, you set on the website a script of Bringo which, having defined the visitor's source, dynamically displays CTN number selected for this advertizing source.

Increase in ROI

On the basis of Bringo service, you will be able to calculate the cost of involvement of new clients, to define efficiency of advertizing channels, and as result, having defined non-profitable communication channels – to cut them, and to optimize a marketing and advertizing budget towards the most effective advertizing sources. Conversion cost

During creation of an advertizing campaign in Bringo, you will be able to keep track of the number of unique visitors of yours a resource web on each source. Using these data, Bringo, in real time will be able to calculate conversion level on all your advertizing channels.

Analytics of calls

If you use Call Tracking service, then you have any more no need to make large-scale investments into creation of call center and automatic telephone exchange. Complex information on calls, a possibility of setup of a system of notifications in the presence of the missed calls. Record of each call will allow you to carry out the assessment and quality control of service of your clients – all these functions is in Bringo.

How to connect Bringo to the website

Everything is very simple. After the request and registration you by the manager on the website, you place the code of substitution of CTN numbers (script) for collecting of statistics on your web a resource (if you do not know how to make it, specialists of the company will be able to help you), make advance payment, and select what advertizing sources you would like to trace. Setup of a system occupies time minimum and also you will have an access to personal account where you will be able to manage all process of tracking of advertizing sources and creations of new advertizing campaigns.