BusinessQlik for Telecom

BusinessQlik for Telecom the operator of a cellular network has a BI system in the telecommunication sphere for the analysis of profitability and outflow of clients.

BusinessQlik for Telecom - is the tool which provides access to the most transparent, exact and operational information for acceptance of management decisions in the field of company management, marketing and the analysis of sales. Data include subscribers identifiers, with such fields as MSISDN, date of activation, profit.

BusinessQlik for Telecom (2016)

Functionality

• a transparent picture for business management - the analysis of dynamic data that creates the profit of the company with detailing to the subscriber;
• reasonable marketing - instruments of marketing influence with the predicted result;
• management of a subscriber base - the analysis of factors of inflow/outflow of a subscriber base and the factors influencing this process;
• the optimized range of services - reduction of a matrix of rates and services before effective and profitable set;
• a clear understanding "who your client" - calculations of the importance of subscribers and segments of this subscriber base;
• a strategic look - display of analytics on the map as the tool for entering of adjustments into strategic and tactical development of sales.
• managerial efficiency - a full support of decision making, cost reduction of time for obtaining the necessary data;

Specific Features

• analyze popularity of services and tariff plans;
• analyze consumption of a different type of traffic and services;
• analyze loudspeakers by products and regions and to keep track of interrelations with contributing factors;
• reveal the strategy of consumption for different segments of the customer base;
• calculate profitability of connections of objects (house) and efficiency for different areas (the area, the city);
• analyze dynamics of profitability of tariff plans and services;
• analyze a subscriber base, inflow/outflow of subscribers;
• analyze work of a support service and resuscitation of clients;
• calculate ARPU by tariff plans and services;
• analyze ROI stocks.