CMD-Soft: Management of profitability of clients of bank (CRM-BANK)

Today timely, complete and reliable information about clients, their requirements, expectations and opportunities - guarantee of successful business. The commercial bank is one of economic institutes where similar information is important for conducting successful business and income generation.

Relying on long-term experience and industry expertize, specialists of CMD-Soft company developed the solution for management of profitability of clients of bank on the Microsoft Dynamics NAV platform (CRM-BANK). The efficiency of the solution is confirmed for a progressive tense of operation. Use of the solution provides availability of the uniform client and product database, allows to reduce risks of loss of information on the performed transactions, helps to support the high level of customer satisfaction by the service level.

Microsoft officially registered the module under the name CRM-BANK as the separate solution for financial credit institutions.

The solution "Management of Profitability of Clients of Bank based on Microsoft Dynamics NAV" has the following unique advantages:

• The automated business processes of work with clients as result of synthesis of experience of the best managers.
  • The developed documentary procedures of accomplishment of the main business processes of work of managers with clients;
  • That allows to standardize registration of information on the performed interactions, thereby always accurately and clearly to represent the configured templates of customer interactions: where to browse necessary information for acceptance of management decisions.
  • Increase in efficiency of managers of bank due to distribution of successful experience of sales of banking products.

• The open interface to the Customer Relationship Management System for ensuring easy integration with any banking system. Now the interface with the IBSO system is implemented. The interface includes:
  • Synchronization of customer information with the used core banking system.
  • Loading of key indicators.

• The analysis of key indicators by clients and customer groups:

daily average remaining balance; turnover on debit of the account; account credit turnover; loan portfolio; interest income; not interest income by types; in total income.

• Automation of planning of key indicators of work on clients.
  • Use of different algorithms of calculation of planned values of key indicators
  • Planning on different customer groups, groups, holdings and other;
  • Making changes (replanning) with the subsequent approval of planned values of key indicators on each client;
  • Maintaining history, control of change of the approved plans, a possibility of recovery of historical data.

• The effective system of signals to managers at a deviation of the actual measure values from planned out of the set limit:
  • Automatic formation of tasks to managers about need of clarification of the reasons of deviations;
  • Establishment of different threshold values of deviations for different clients when planning.

• The mechanism of fixing of the reasons of failure to follow plans and their subsequent analysis, both on specific clients, and on customer groups, managers, divisions of bank and another dimensions.
• Establishment of any interrelations (relations) of clients with each other (group, holdings, business partners, affiliates, etc.), and not just communication: organization employee.
• The industry analysis of key indicators on the basis of the reference book of RCEAP;

In addition to the listed unique advantages, a system also provides a standard packet of functionality which maintains the following main advantages:

• Uniform base of potential and real clients.
• Performance monitoring of work of managers due to fast viewing quantity of solvable daily tasks.
• The organization of bulk mailings during marketing programs.
• Formation of different segments by numerous criteria.
• Support of process of implementation of the marketing companies.
• Reliability of data storage (Microsoft SQL Server).
• Flexible configuration of business processes of work with clients.
• Possibility of team building of managers.
• Multifunction search of contacts.
• Formation of ratings of contacts
• Registration of customer needs and their comparison to opportunities for sale of banking products.
• Possibility of storage in the system of any formats attached to interactions files.
• Integration into Microsoft Exchange Server
• Integration with Microsoft Office (Word, Excel, Outlook).
• The standard interface of office products from Microsoft.