CasLine

CasLine is the boxed solution of intellectual video analytics intended especially for calculation of visitors, representing extremely effective and economic instrument of marketing. The counter collects statistics of visit of shop and indicators of conversion and also compares data on several shops of network.
Principle of work
Two webcams which are included in the package are installed over an input in shop and transfer video data on the people passing in area of visibility, in the system unit. These data are processed by algorithms of Synes, turning thus into anonymous statistics of number of the people who went to one or both directions. Statistics is transferred to a cloud server to a personal account of the user where the unlimited time frame is stored in a type of graphic reports and charts. Service allows you to systematize and compare data on visitors within weeks, months and more long time frames.
Competitive advantages:

• high accuracy of calculation (95-98%);
• free server of data storage;
• round-the-clock monitoring of working capacity;
• profitability (two cameras at the price of one);
• low requirements to communication channels;
• simplicity in installation and operation.

Algorithms of Synes successfully passed tests not only in small shops, but also on such difficult objects as stations and the subway. The data received using CasLine will help the owner of shop to trace the attendance change connected with change of a design or holidays; define a ratio of the people who entered into shop to the clients who visited fitting rooms and to buyers at cash desk.