Children's World: Supplier's Personal Account

Main article: SCM (Supply Chain Management) - Supply Chain Management (Inventory Management)

2022: Optimizing Supplier's Personal Account

On June 17, 2022, Detsky Mir announced that it had finalized the personal account interface, added options and services for suppliers of its own marketplace.

A number of changes have appeared in the supplier's personal account aimed at optimizing the interaction of suppliers with the online platform, as well as at automating the management of its own assortment.

In the personal account of the suppliers of the Detsky Mir marketplace, options are available for creating product cards, uploading photos and certificates of the product, updating data at current prices, managing the flow of goods, participating in promotions and bonus programs, tracking the movement of goods, obtaining information on orders and returns, recording in the warehouse, tracking delivery, as well as the ability to upload a bill of lading and a universal transfer document in XML format.

In the medium term, the Company plans to further expand its personal account functionality. Partners-suppliers of Detsky Mir will be able to unload the necessary operating and accounting reports from their personal account, promote goods using marketing tools, as well as add advanced characteristics of goods and instructions to them, responses to customer reviews and cross-docking to regional warehouses for suppliers.

The Detsky Mir marketplace is more than 3 thousand suppliers and more than 800 thousand product items: from a children's dummy and rattle to a slow cooker and furniture. At the end of 2021, such categories of goods as "Women's clothing and shoes," "Accessories," "Cosmetics," "Home products," as well as "Household appliances and electronics" appeared on the online platform.

Deliveries for the marketplace are accepted at two distribution centers in the Moscow region and in Rostov-on-Don. In the near future, it is planned to open other regional distribution centers.

According to the results of the first quarter of 2022, the contribution of the marketplace to GMV (reduction of the English Gross Merchandise Volume or Gross Merchandise Value - total sales, approx. TAdviser) of the Group amounted to 8.7% of all online sales of the Group in Russia.

Detsky Mir continues to develop its own marketplace and improve its customer experience. Thanks to the updated personal account, we will be able to expand the range, as well as attract new partners to our online platform. The Detsky Mir marketplace has a number of features that give us the opportunity to compete with online players: the use of existing logistics and retail infrastructure, a large amount of organic free traffic, as well as low marketing and operating costs. In addition, Detsky Mir is the oldest brand with which 3 generations have grown up in Russia. September 2022 marks the 75th anniversary of the Company's founding, " told Ivan Ivushkin, director of the marketplace of the Detsky Mir Group of Companies