| Developers: | Cisco Systems |
| Date of the premiere of the system: | September, 2010 |
The division of Cisco Flip Video brought in September, 2010 to the market a line of inexpensive UltraHD and MinoHD video cameras. New video cameras differ in simplicity, quality of video of high resolution, hardware functions of stabilization of the image, enhanced capabilities of personalisation and new methods of exchange of video records using the preset software of FlipShare™. The new Designed for Flip™ program offering to the user new entertaining accessories from a wide range of partners was at the same time announced: wide angle lenses, external microscopes, chargers, portable projectors and many other things (details - in the separate press release).
Combining continuously working technology of stabilization of the image with resolution of 720 lines of non-interlaced scan and with a frequency of 60 frames per second, Flip provides the sharp and stable image using simple and inexpensive means. The new product family of Flip Video is available in all territory of the USA at the price from 149 dollars 99 cents. Thus, video cameras of this type are available to any family budget.
Flip video cameras are issued with the latest version of the preset software of FlipShare which helps users easily and just to classify and edit video records and to exchange them. The new version of FlipShare gives vent to a straight line on Twitter and allows to organize direct exchange of materials in popular environments of Facebook and YouTube.
New product family of UltraHD
The Flip Video UltraHD 2 hour model has thinner body thanks to what easily is located in a pocket or a handbag. UltraHD 2 hour is the first Flip video camera with the corporate FlipPort™ connector providing access to new additional options and at the same time announced accessories of Designed for Flip™.
The Flip Video UltraHD 1 hour model is the camera HD Flip Video worth 149 dollars of 99 cents of the USA first in the history.
New product family of Flip MinoHD
New MinoHD 1 hour and MinoHD 2 hour video cameras have the compact, stylish body and maintain high quality of video (HD). As well as the new UltraHD 2HR models, new MinoHD video cameras use the built-in technology of stabilization of the image and system of non-interlaced scan with a resolution of 720 and with a frequency of 60 frames per second.
In April, 2011 it became known that Cisco closes the division releasing portable video cameras under the name of Flip. During restructuring which will affect also other divisions working with products of consumer level 550 employees will be dismissed.[1]
Three years ago in Cisco laid great hopes on household video though for the company known first of all for routers and other network equipment, the exit to consumer market was an unusual step. However last week the CEO of Cisco John Chambers recognized errors in company management and began business reorganization.
The divisions releasing network devices and the systems of teleconferences for home use will be a part of the relevant divisions occupied with equipment manufacturing of the corporate level. So far it is not clear whether the release of the household systems of teleconferences of Umi which were actively advertized until recently by the company, however, according to analysts will be continued, did not make significant progress in the market.
Reorganization will cost the company 300 million dollars that will be reflected in financial results of the third and fourth quarters.
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