dWallet (Brazilian Citizen Data Sales Program)

History

2025: Platform Launch

At the end of May 2025, it became known that Brazil launched the dWallet project - a specialized digital wallet that allows residents of the country to monetize their personal data. Thus, personal information can turn into commercial assets for citizens.

The new initiative is run by a state-owned company that Dataprev provides technology solutions for the government's social programs. Brazil The partner is California-based data valuation and monetization firm DrumWave. The authors of the project note that usually people do not receive anything from the information that they share with companies and various organizations. The dWallet initiative is designed to "correct the historical imbalance of the digital economy."

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Фото: Freepik

Citizens will be able to sell data obtained as a result of their daily activities. After the user accepts the offer of the company to sell personal information, the money is credited to his wallet in the dWallet application. After that, you can immediately withdraw them to your bank account. As a result, the data that business representatives collect, classify and use to optimize their activities will become an asset for those who provide this information.

This initiative could lay the foundation for a new data ownership model that will rethink the digital economy, making it fairer, said Rodrigo Assumpção, president of Dataprev.

However, some market participants point out that commercialization can increase the cost of data, making it inaccessible to small companies and even government agencies with low budgets. The project could also widen the digital divide in a country that lacks robust IT infrastructure in rural areas.^[1]

Notes