DataDarvin YPromo Service of O2O-marketing

2021: YPromo start

DataDarvin started YPromo – service of O2O-marketing for entrepreneurs in a marketplace of advertisement supplements myTarget App Marketplace. YPromo allows to automate the online campaigns targetted on users who visited outlet or passed nearby. On January 18, 2021 Mail.ru Group reported about it.

Service just helps quickly and to attract buyers in outlet and to show advertizing to those users to whom the offer of the company can be relevant. For start of advertizing campaigns special Wi - Fi - the equipment is used. A system creates the depersonalized segment of the MAC addresses of devices of users who visited a sales point or nearby, and will add it to YPromo. After that it is possible to show to users from a segment advertizing with relevant offers of business on the Mail.ru Group resources, including VKontakte and in Odnoklassniki and also in advertizing network myTarget.

To start a campaign, it is enough to advertiser to describe the business. All the rest – clip art drawing, replenishment of an advertizing budget and promotion – undertakes YPromo service. According to the results of a campaign the advertiser will receive statistics, including data on the number of the clients attracted offline, and will be able to analyze its efficiency.

The audience can be created by several parameters. In separate segments the visitors and passersby, people who were visiting outlet earlier and came for the first time are selected. Any segment can be added to the advertizing myTarget platform and to independently start a campaign through a personal account, having selected relevant formats and technologies for tasks of specific business. All data are added in anonymous form.

Advertizing communication on the Internet with users who came into outlet or passed by it is relevant for the companies of any size. For example, the shop of products using a campaign on a joint of online and offline managed to attract 250 buyers, having spent 9000 rubles for advertizing. And the clothing store attracted 200 clients at the promotional budget of 8000 rubles.

For connection of service it is necessary to open the Tools tab in an advertizing office of myTarget and to pass into the section "A show-window of external applications". The basic rate allows to use opportunities of service for 1890 rubles a month (for each outlet). At the same time the advertiser does not need to sign any agreements – all calculations happen through an office of service in myTarget App Marketplace.