Datalogic iLLumix

The Datalogic group works in the field of implementation of technologies of barcoding. In particular the patented iLLumix™ technology allows to read out barcodes from displays of mobile devices when scanning electronic codes in programs of loyalty, on access control, at service of patients. Technologies of a mobile barcode do participation in a BTL action comfortable and operational.

From a set of modern and relevant methods of marketing communication by one of the most effective and promptly developing mobile marketing is. The main advantage of this marketing tool — mobility, an opportunity in short terms to move actions on different points, a possibility of contact with buyers to time, convenient for them, and in the place, comfortable for them.

According to Juniper Research company by 2013 about 200 million subscribers of mobile networks will already use the coupons received and paid via the mobile phone.

Today programs of mobile marketing use barcodes to deliver information to consumers about the carried-out actions to goods and products by means of mobile coupons, to extend and buy tickets by means of mobile tickets, to replace the traditional printed cards of the regular customer with mobile maps, to extend and buy mobile gift credit cards. And all this allows many companies to contact to audience quicker, more effectively and to smaller costs, than ever.