Digital Carlings clothes

2019: Emergence in the market

By August, 2019 brands of clothes began to master a new segment — sales of digital clothes. The Scandinavian seller of fashionable Carlings clothes who started the online store with big delay concerning competitors became the pioneer. To attract buyers and to make up for lost time in the field of technologies, the company provided digital clothes. The separate creative agency for creation of virtual clothes was created.

The digital Carlings clothes stand up from $9 for a head bandage up to $30 for a long brilliant nylon jacket down-padded coat. Clients load the photos, and the designer dresses them in the selected "clothes". Having received a new dress, clients can post a photo in social networks.

Digital Carlings clothes

Meanwhile the trend of digital clothes is in embryo on such platforms as Instagram and Snapchat. However for marketing specialists digital clothes and goods can be efficiently creations of advertizing posts. Some companies are beyond creation of normal virtual clothes and represent even digital characters for brands of fashionable sportswear.

The area develops, and in August, 2019 the first digital dress haute couture of Iridescence was sold. All received means, and it is about $9500 in cryptocurrency, went for support of "Charitable foundation of art and a blockchain". The virtual dress was developed by The Fabricant - the Dutch startup and the house of a digital fashion of the same name which specializes in photorealistic 3D - design and animation of a fashion.

Johanna Jaskowska in an Iridescence dress

Within promo-company on social networks the virtual dress was put on by the French artist Johanna Jaskowska who cooperated with Instagram in development of digital filters for the person recently. The main objective of the project consisted in involving as much as possible artists and to lay the foundation for the new sector of production of clothes only for digital devices.^[1]

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